GoalAn online sports betting company set goals to drive new customers to their website/app, increase actions among existing customers, and gain insight into which networks, dayparts, and creatives drove the highest action rate.
TargetNew Jersey households that included Men age 21-55 & households defined as a “current customer" (based on a list match)
Addressable TV: Commercials were shown to households, according to target segments chosen by the client.
Incremental Action Lift
Exposed action rate
Unexposed action rate
- 20% Incremental Lift in “lower funnel” actions (FT Deposits, Re-Deposits, & Bet Placements)
- 16,195 incremental “lower funnel” actions to the website/app
- Drove $613,398 in Gross Incremental Deposits
Source: NY DMA. Conversion analysis based on set-top box ad exposure matched to website/app visitation data using Experian pixel. Incremental Lift = (Exposed rate – Unexposed rate) / Unexposed rate).