Case Studies

Our exclusive census-level data was essential in boosting credit card applications and approvals.

• Goal

  Increase applications and approvals for a major financial service’s small business credit card

• Target

  Client-provided prospect list

Our exclusive census-level data proves to be the magic pill for pharmaceutical sales growth.

• Goal

  Increase pharmaceutical sales

• Target

  Product A: Previous purchasers of any brand of allergy medications Product B: HHs who suffer from nasal congestion and allergies

Our exclusive census-level data proves addressable’s effectiveness for travel advertisers.

• Goal

  Increase Total Transactions (flight, car rental, hotel, etc.) and Flight Bookings for a leading travel brand

• Target

  One segment from client-provided list: Action Takers/Prospects*

Our exclusive census-level data proves effective for retailers.

• Goal

  Increase Total Transactions (flight, car rental, hotel, etc.) and Flight Bookings for a leading travel brand

• Target

  Households with kids ages 0-5 and HHI $25k+ (or unknown HHI)

Our exclusive census-level data proves addressable steers auto brands to success.

• Goal

  Increase sales for four models of a luxury auto brand

• Target

  Households with high propensity to purchase Compact, Mid-Size, Full-Size, or Crossover autos

Our exclusive census-level data proves effective for programmers.

• Goal

  Increase tune-in to a specific cable news show

• Target

  Light tuners* of the show; light tuners* of the network who also have a political affiliation