News & Notes
From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.
Data-Driven Linear & Data-Driven Addressable: What You Should Know
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Why TV Advertising Is Still the Driving Force Behind Auto Sales
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NYI is a Finalist in the Cynopsis Best of the Best Awards
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How to Make It in Media Sales: NYI VP’s Top 10 Tips
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Cablefax Honors New York Interconnect’s Sona Pehlivanian with Most Powerful Women Award
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NYI’s Jason Swartz on Connecting Everything from TV to YouTube to Reach the Right Consumers
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Local News Inspires Trusted Community Connections
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Drive More Informed Media Planning With Linear TV Attribution
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Political Advertising in New York: Countdown to 2020
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Linking Data to Follow the Consumer Journey: NYI’s Betsy Rella
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TV Attribution Gets a Whole Lotta Love From Advertisers
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Why Multi-Screen Is the Way of the Future
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Empire State of Advertising AdWeek/NYI Cobranded Guide
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News 12 is Coming to 1 Million Verizon Homes
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Why Live Sports Is Television’s MVP
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Attribution: TV’s New BFF
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Not So Fast: Linear TV Remains Vital to Advertising Success
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Client Fulfillment and Traffic Operations: A Peek Behind the Curtain
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Common Questions About Addressable Advertising
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Why Every Brand Needs to Get Into a New York State of Mind
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