News & Notes

The COVID-19 pandemic has upended nearly every aspect of our daily lives, from how we educate our children and socialize with family and friends to how we shop and consume media. For advertisers, the implications of this wholesale shift are clear: If your media plan for 2021 looks like your media plan back at the beginning of 2020, something is amiss.

When New York Interconnect’s management reviews what their advertising sales enterprise accomplished in 2020, beyond enduring a national pandemic, count on one development to be a top highlight.

Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.

For those of us who work in Media, there’s nothing more nostalgic, romantic even, than tales of the early decades of our business in New York City. We readily tell our stories. We soak them in too, especially when we are amongst our own people, our Media kin.

2020 has forced businesses to embrace and demonstrate a level of agility that many would have previously claimed impossible. And that’s laid an interesting foundation for progress going into 2021.

Coming on the tail end of a rollercoaster 2020, the 2021 planning season poses unique and complex challenges for brands and agencies. Following the onset of the global pandemic, the needs, habits, and behaviors of consumers changed (practically) overnight.

Lamenting siloes within the marketing world is like lamenting fleas on a dog. They’re irritating, we take great pains to rid ourselves of them—but ultimately, it seems like they come with the territory. But that mustn’t weaken our resolve to continue attacking the problem.

When it comes to political advertising, there’s never been a more important time for a holistic advertising approach to get your candidate’s or cause’s message out.

As we finish the year and plan 2021, we naturally ask ourselves: How permanent are these unexpected changes? How have they impacted New York and ultimately the national media landscape? In essence, New York is the hub of the national media landscape—its heart and soul—and all eyes are on its comeback.