As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories.
The current surge in women’s sports is not just a fleeting moment—it’s a significant shift, marking the arrival of women’s sports as an essential part of an advertiser’s media buy. This evolution is not to be ignored—everything from historic milestones to shifting viewing habits is sparking this change.
The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there’s simply no other shared TV experience quite like it. And in 2024, particularly for U.S. advertisers, the opportunity has never been richer.
Traditional TV advertising campaigns remain a powerful tool in the media landscape despite the rapid growth of streaming platforms. Understanding its mechanics, audience reach, and the benefits it offers is essential for media buyers and advertisers looking to maximize their investment. This article looks into the workings of traditional TV advertising, bringing insights into its continuing relevance in today’s diverse media environment.
In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want.
TV advertisers are turning their focus to 2024 planning with (cautious) optimism. With technology as an ever-present catalyst – and as tested trends accelerate to full steam – this year promises to continue the evolution within the TV advertising space. NYI VP Tom McLoughlin discusses predictions that will fuel TV advertising growth and enhance value in the coming year.
As marketers, we understand the importance of targeting, measurement, and shifting allocations to achieve long-term success. However, when we exclusively focus on conversion-based marketing, we risk losing control of the campaign, as well as the imagination-fueled art behind impactful and memorable creative.
In the ever-changing world of TV advertising, it’s important to have a resilient and efficient ad spend foundation to ensure brand success. By adopting strategies that maximize ROI and extend the value of ad dollars, marketers can be better prepared to weather any challenge. NYI VP of Sales, Michael Minardi, explores three key strategies – enhanced addressability, streaming, and regional sponsorships – to establish a resilient foundation.
NYI’s VP of Advanced Advertising, New Business, and National Sales, Jason Swartz, provides a fresh perspective on advertising strategies by taking a closer look at the new TV landscape and its accompanying opportunities. In his article for AW360, Jason highlights important survival tactics for today’s TV reality, from the importance of following audiences to multi-screen strategies.
If Americans aged 50+ were their own country, they’d be the third-largest economy in the world. According to the AARP ‘Longevity Economy Outlook’ report, consumers aged 50 and up contribute $8.3tn each year in economic activity to the US economy, with a GDP that’s expected to triple by 2050. So why is this age group so neglected in media and marketing plans?
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
There are many worthwhile charities and organizations that are integral to the New York area. This week, NYI got together to support one of our favorite initiatives: The Billion Oyster Project!
Creating a successful advertising campaign hinges on the delicate balance of frequency and reach in advertising. Maximizing reach means ensuring ad messages are delivered to a broad demographic, while frequency ensures that the message is reiterated frequently enough to make an impression. The balance between these two elements determines how well ad campaigns will resonate with consumers and how to effectively use ad budgets to achieve marketing goals.
NYI’s Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps advertisers reach sports fans across all screens!
After a particularly turbulent three years, today’s travel brands are ready and eager to capitalize on the tremendous surge in traveler optimism in 2023. As they do, one thing is clear: times have changed.
MediaVillage sports podcast host, Justin Paura, sat down with Jeff Starr, NYI’s Digital Sales Manager, to discuss all the excitement surrounding the Stanley Cup Playoffs and why this series is so powerful for advertisers in the New York market!
The number of applicants for higher education in 2023 is at an all-time high. There has been an increase of 30% of total applicants since 2019, according to new date released by the Common App. What are the implications of this trend for higher education institutions and their marketing strategies?
In the TLNT article, “Return-to-Work Policies That Support Employee Wellbeing,” our own talent expert, Judy Courtney, discusses everything from how the landscape has changed over the last few years to what companies can do to continue to support the wellbeing of employees without sacrificing productivity or the benefits of office culture.
The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.
