Adam Shapiro discusses the importance of crafting media campaign strategies that target the Hispanic market and why the one-size-fits-all approach to this multicultural, multilingual, and multigenerational audience needs to be updated in order to connect with these complex viewers.
What a crazy time it’s been! The last two years have felt like a never-ending parade of concerns and challenges, which is why NYI’s latest media campaign was all about a theme everyone can relate to. Featuring a classic New York combo of exasperation and humor, NYI lets advertisers know that media strategies don’t need to be included in their list of worries!
The industry is rife with chatter right now about the power of brand and product integrations in the entertainment space. And while this model of advertising is hardly new (it does, in fact, date back a full century), there’s good reason we’re seeing surging interest in the TV and movie integration spaces.
As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV landscape with heightened interest and attention. The 80-year legacy of TV advertising has often pitted it against digital media in many circles, where some have misconstrued “established” as meaning “dated.”
But nothing could be further from the truth, and the forthcoming upheaval of the digital privacy landscape highlights why TV’s long-standing history is, in fact, its superpower – not its weakness.
Hispanic culture has had such a profound effect on media, entertainment, food, music, politics, fashion, art and other elements of everyday life that it’s virtually impossible these days to tell where Hispanic culture ends and where mainstream American culture begins. For brands, the marketing and media implications of this simple fact are tremendous, both nationally and on a regional level.
As one of the biggest global sports events, the Olympic Games is the crown jewel of advertising for the world’s biggest brands. With 4 billion average viewers, the Olympics provide not only a huge platform for brands, but they always include a riveting story arc by way of key athletes in play. In the midst of the ongoing global pandemic — and the year-long delay that occurred as a result — brands had the unique task of managing the economic fallout of the postponement, as well as the implications of the Games continuing in a COVID-ridden Tokyo.
This year’s U.S. Open tennis tournament, kicking off in New York on August 30, will look unlike any other, with significant and diverse opportunities for advertisers to get in on the energy and opportunity.
If any organization came out as a big winner in this year’s Myers Report, it was New York Interconnect. Following a #3 Overall Media Sales Organization ranking – only behind Google and Amazon – industry journalist Charlene Weisler interviewed NYI CEO Ed Renicker to find out how we landed at the top.
The Cynopsis Top Women in Media for 2021 have been announced and New York Interconnect’s (NYI) Vice President of Marketing & Communications, Dâna Barakat, has been named as a Marketing Trailblazer Honoree!
The most dramatic evolution we’ve seen throughout TV advertising’s 80 years of existence is widely argued to have occurred in the last 10 years. From the proliferation of live streaming and OTT, it seems like nothing is what it used to be. Content can be viewed everywhere, at any time, on any platform, using incredibly advanced technology. As we focus on how to deliver seamless customer experiences with the integration of new platforms, we must also integrate consistency in the language we use to describe them.
TV and entertainment viewing patterns changed dramatically in 2020, accelerating numerous evolutions already afoot in TV targeting, reporting, data, measurement and more. What’s around the bend in media buying? Here are a few key areas of industry focus to keep on your radar.
The Tokyo Olympics are scheduled to begin next month after the COVID-19 pandemic caused the Games to start one year behind schedule. Jim McGraw, Director of Advanced Advertising at New York Interconnect, joins Justin to discuss why brands should be eager to associate with this year’s summer games and explains how NYI is accommodating their customers.
The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding their best opportunities to break through with their audiences happening at the local level.
B2B buyers want more than just facts about the products they buy; they also want to be engaged and entertained by marketers. And it’s possible for B2B marketers to target B2B audiences in a helpful, sophisticated way—and knock their socks off with creative messaging, writes Dâna Barakat of New York Interconnect.
NYI partnered with Cynopsis Media to create an in-depth look into the power of local media buying titled “Think Nationally. Buy Locally. The Importance of Single-Market Media Buying.” This report explores how single-market media buying uniquely targets consumer segments, while simultaneously growing a brand’s business across the country. Readers will learn key advantages of local market media buys as it pertains to testing & reporting, quality inventory, addressable advertising, multiscreen strategies, and more.
NYI’s VP of National Sales, Beth Miller, speaks with Hospitality Technology about the importance of TV advertising as brands strategize, budget, and plan for the long-awaited return of travel – and she reveals key analytics that help create successful multi-screen campaigns.
The TV landscape is in a state of transformation, as is the advertising that powers it. When you combine the sudden viewership shifts sparked by the pandemic (including the unprecedented growth in audiences who added streaming to their TV consumption) with the rise in addressability within TV, you see that tremendous new opportunity has been unlocked in the space—and advertisers of all shapes and sizes are taking note.
