In the ever-changing world of TV advertising, it’s important to have a resilient and efficient ad spend foundation to ensure brand success. By adopting strategies that maximize ROI and extend the value of ad dollars, marketers can be better prepared to weather any challenge. NYI VP of Sales, Michael Minardi, explores three key strategies – enhanced addressability, streaming, and regional sponsorships – to establish a resilient foundation.
How TV Advertisers Can Stay Visible by Following the Audience
NYI’s VP of Advanced Advertising, New Business, and National Sales, Jason Swartz, provides a fresh perspective on advertising strategies by taking a closer look at the new TV landscape and its accompanying opportunities. In his article for AW360, Jason highlights important survival tactics for today’s TV reality, from the importance of following audiences to multi-screen strategies.
The Undertapped Power of the 50+ Consumer
If Americans aged 50+ were their own country, they’d be the third-largest economy in the world. According to the AARP ‘Longevity Economy Outlook’ report, consumers aged 50 and up contribute $8.3tn each year in economic activity to the US economy, with a GDP that’s expected to triple by 2050. So why is this age group so neglected in media and marketing plans?
NYI and Nissan USA Win Big at the Cynopsis Measure Up Awards
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
NYI Takes a Field Trip: Volunteering at The Billion Oyster Project
There are many worthwhile charities and organizations that are integral to the New York area. This week, NYI got together to support one of our favorite initiatives: The Billion Oyster Project!
There’s Nothing Like Summer Baseball in New York
NYI’s Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps advertisers reach sports fans across all screens!
5 New TV Advertising Realities That Are a Boon to Travel Marketers
After a particularly turbulent three years, today’s travel brands are ready and eager to capitalize on the tremendous surge in traveler optimism in 2023. As they do, one thing is clear: times have changed.
From Upfront To On-The-Fly, TV Ad Sales Are Changing
Beet.TV sat down with Charlie Holmes, NYI’s SVP of Sales, to discuss what advertisers need to know about today’s TV Media landscape and how the New York market plays such an important role in a campaign’s strategy.
Unmatched Action of the Stanley Cup Playoffs with NYI’s Jeff Starr
MediaVillage sports podcast host, Justin Paura, sat down with Jeff Starr, NYI’s Digital Sales Manager, to discuss all the excitement surrounding the Stanley Cup Playoffs and why this series is so powerful for advertisers in the New York market!
Higher Education and Advertising: Why the New York Market Makes the Honor Roll
The number of applicants for higher education in 2023 is at an all-time high. There has been an increase of 30% of total applicants since 2019, according to new date released by the Common App. What are the implications of this trend for higher education institutions and their marketing strategies?
The Future of TV Marketing: Trends & Insights
Despite the burgeoning growth of digital advertising, television marketing remains an influential player in the global advertising arena. The medium has evolved significantly in the face of digital disruption, adapting new technologies and strategies to meet the changing preferences of consumers. Let us delve into the current trends and future insights in television marketing and learn how they could shape the strategies of marketers in the coming years.
Return-to-Work Policies That Support Employee Wellbeing
In the TLNT article, “Return-to-Work Policies That Support Employee Wellbeing,” our own talent expert, Judy Courtney, discusses everything from how the landscape has changed over the last few years to what companies can do to continue to support the wellbeing of employees without sacrificing productivity or the benefits of office culture.
NYI Announces Appointment of Andrew Kandel as CEO
The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.
The Buildup to the Madness with NYI’s Conor Teehan
MediaVillage sports podcast host, Justin Paura, sits down with our own Conor Teehan to discuss all the excitement that is March Madness!
What You Need to Know About Regional TV Advertising
When diving into the world of advertising, one cannot underestimate the effectiveness of regional TV. It offers advertisers an unrivaled opportunity for businesses and brands to engage with specific audience segments. In this article, we’ll take a closer look at the potency of regional TV advertising, with a particular focus on the New York Market.
Local Matters: Why Local TV News Is Always an Essential Media Buy
Michael Felicetti, NYI’s VP of News Sales, discusses why local news is such an important staple for advertisers, speaking to the importance of trust and credibility, connection to the community, and the high-value sponsorship opportunities that benefit advertisers and brands.
Connected TV Ad Strategies: An Introduction
In the ever-evolving world of advertising, connected TV ads are gaining prominence, especially with the rise of streaming platforms. Through connected TV ads, brands can effectively combine the power of traditional TV with the precision of digital targeting.
Streaming TV Advertising: What Marketers Should Know
The seismic shift from traditional television to streaming is more than evident. With audiences increasingly flocking to on-demand content, streaming has become a vital tool for marketers to reach their target audiences. To tap into this booming domain, let’s navigate the essentials and intricacies of advertising in the streaming TV space.
5 Priorities for Improving Local OTT Measurement
A recent BIA report stated that “local OTT ad spending would top $2 billion in 2022, making local OTT competitive with, but also complementary to, both linear TV and digital advertising.” In other words, there’s a clear interest and value in reaching customers locally via modern viewing platforms. But how does that interest translate to modern measurement tactics for local campaigns?