News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Blog

How to Increase Brand Awareness with TV Advertising

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Thought Leadership

How the “New Normal” Should Influence Your 2021 Media Mix

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Blog

How to Target Holiday Shoppers Through TV Advertising

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Press Release

NYI Wins Cynopsis Adtech Award for Best Addressable TV Collaboration

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Thought Leadership

Why Testing Will Dominate the Media Landscape in 2021

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Blog

Co-Viewing & TV Advertising

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Blog

Takeaways From Advertising Week 2020

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Thought Leadership

5 Ways the Pandemic Should Influence Brands’ 2021 Planning

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News

NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience

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Thought Leadership

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

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Blog

The Benefits of SMS in Linear & Advanced TV

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Thought Leadership

The Political Advertising Molds We’re Shattering in 2020

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Thought Leadership

Understanding the Heart of the New York Media Comeback

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News

The Spending Guide: Where Consultants Are Putting Money In The Final Stretch

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Thought Leadership

How to Build Client Relationships Following the Death of the Handshake

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Blog

What the Ever-Evolving Media Landscape Means for Political Advertising

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Blog

Why Brands Should Take a Holistic Approach to Advertising Campaigns

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News

Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape

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Blog

How Industry Disruptors Rewrote the Marketing Playbook

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News

What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

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