News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Why Attribution & Linear Advertising are the Perfect Match

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NYI Reports on the State of the TV Media Buying Market

NYI partnered with Cynopsis Media to create the forward-thinking informational media buying report, “Media Buying for Today’s Market.”

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Linear vs. Addressable Advertising

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Where Do We Go From Here?

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Connected TV & Linear Advertising: Friends, Not Foes

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How Local News Is Covering the Pandemic in New York

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TV Advertising During & After the Pandemic

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COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

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Data-Driven Linear & Data-Driven Addressable: What You Should Know

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Why TV Advertising Is Still the Driving Force Behind Auto Sales

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NYI is a Finalist in the Cynopsis Best of the Best Awards

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How to Make It in Media Sales: NYI VP’s Top 10 Tips

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Cablefax Honors New York Interconnect’s Sona Pehlivanian with Most Powerful Women Award

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NYI’s Jason Swartz on Connecting Everything from TV to YouTube to Reach the Right Consumers

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Local News Inspires Trusted Community Connections

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Drive More Informed Media Planning With Linear TV Attribution

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Political Advertising in New York: Countdown to 2020

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Linking Data to Follow the Consumer Journey: NYI’s Betsy Rella

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TV Attribution Gets a Whole Lotta Love From Advertisers

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Why Multi-Screen Is the Way of the Future

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