News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

NYI Announces Appointment of Andrew Kandel as CEO
Press Release

NYI Announces Appointment of Andrew Kandel as CEO

The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.

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The Buildup to the Madness with NYI’s Conor Teehan
News

The Buildup to the Madness with NYI’s Conor Teehan

MediaVillage sports podcast host, Justin Paura, sits down with our own Conor Teehan to discuss all the excitement that is March Madness!

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Local Matters: Why Local TV News Is Always an Essential Media Buy
Thought Leadership

Local Matters: Why Local TV News Is Always an Essential Media Buy

Michael Felicetti, NYI’s VP of News Sales, discusses why local news is such an important staple for advertisers, speaking to the importance of trust and credibility, connection to the community, and the high-value sponsorship opportunities that benefit advertisers and brands.

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5 Priorities for Improving Local OTT Measurement
Thought Leadership

5 Priorities for Improving Local OTT Measurement

A recent BIA report stated that “local OTT ad spending would top $2 billion in 2022, making local OTT competitive with, but also complementary to, both linear TV and digital advertising.” In other words, there’s a clear interest and value in reaching customers locally via modern viewing platforms. But how does that interest translate to modern measurement tactics for local campaigns?

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Laying Down the Video Measurement Gauntlet
News

Laying Down the Video Measurement Gauntlet

In the recent CMO Alliance podcast, “Laying Down the Video Measurement Gauntlet,” our resident TV measurement expert, Betsy Rella, helps listeners navigate the complications of today’s fragmented media landscape and discusses everything insiders need to know about the future of TV measurement.

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Linear + Streaming Dramatically Builds Tune-In Audience Results
News

Linear + Streaming Dramatically Builds Tune-In Audience Results

Getting viewers to discover a particular program is arguably one of the biggest challenges for marketers in today’s highly fragmented media landscape. And breaking through the noise to reach the right people at the right time requires more than a great message. Data and the platforms that marketers choose are key. But not all data is created equally and not all platforms are where to find particular target audiences.

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Modernize Your Marketing Mix With Data-Driven Multiscreen Campaigns
Thought Leadership

Modernize Your Marketing Mix With Data-Driven Multiscreen Campaigns

Any company can benefit from a multiscreen approach, but let’s examine organizations in healthcare as an example. Many healthcare companies, individual hospitals, and groups have taken notice of consumers’ increased use of multiple screens. As a result, taking a multiscreen approach, especially the addition of streaming, is now a standard part of all major healthcare marketers’ mix.

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The Impact CTV Can Make in Your Marketing Strategy
Blog

The Impact CTV Can Make in Your Marketing Strategy

While advertising agencies across the world are working overtime to master an ever-evolving market, the work itself is only one factor impacting success these days, and it may not even be the biggest one. Managers and leadership have returned to offices only to find them vastly different than they were just a few years ago. Employee expectations, office culture, and perceptions of safety have all changed as a result of the pandemic.

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NYI Unwraps a Bounty of Holiday Opportunities for Advertisers
News

NYI Unwraps a Bounty of Holiday Opportunities for Advertisers

Deciding where and when to advertise during the end-of-year holidays can be overwhelming for advertisers. Every year, more networks get into the Christmas spirit, and content starts airing as early as October. That gives brands rich opportunities to reach consumers who are curled up with hot cocoa to watch their favorite shows and with money to spend on gifts. But they need innovative creative and well-designed campaigns that reach the right audiences.

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Preparing for a World Cup Unlike Any Other
News

Preparing for a World Cup Unlike Any Other

MediaVillage sports podcast host, Justin Paura, sat down with NYI National Account Executive, Colin Langan, to discuss the excitement of the World Cup and why one of the most popular tournaments around the globe has such a big impact in the New York market.

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Diverse Portfolio Approach to Media Buying Delivers a Strong ROI
News

Diverse Portfolio Approach to Media Buying Delivers a Strong ROI

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Advertising Week New York: Reevaluating and Renegotiating Office Culture
Blog

Advertising Week New York: Reevaluating and Renegotiating Office Culture

While advertising agencies across the world are working overtime to master an ever-evolving market, the work itself is only one factor impacting success these days, and it may not even be the biggest one. Managers and leadership have returned to offices only to find them vastly different than they were just a few years ago. Employee expectations, office culture, and perceptions of safety have all changed as a result of the pandemic.

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Advertising Week New York: The Impact of Cross-Platform Advertising
Blog

Advertising Week New York: The Impact of Cross-Platform Advertising

Over the last decade and a half, as video content became more accessible and practical, and streaming services introduced massive libraries to audiences around the world, advertisers are learning to adapt to this everchanging landscape. Between traditional TV, mobile, tablets, and connected TV, consumers can watch content anytime, anywhere.

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Embracing the complexity of today’s video measurement landscape
Thought Leadership

Embracing the complexity of today’s video measurement landscape

The world of video measurement is in a state of transition. Today’s buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it’s a complex web to navigate.

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The New Playbook for Connecting With Hispanic Audiences
Thought Leadership

The New Playbook for Connecting With Hispanic Audiences

Today’s successful marketers know that their advertising strategies must be multiculturally inclusive and, in particular, tuned to connect with the vast Hispanic market. With more than 60 million Hispanic consumers in the U.S.—and more than 5.4 million in the New York market alone—brands must embrace the diversity, spending power, and relevance that this influential community brings to the marketplace.

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Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns
Thought Leadership

Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns

When it comes to advertising and doing what it takes to win customers and drive brand performance, the auto industry has always been ready to lead and weather the road. While the auto industry recently has faced a storm of high-stakes challenges – supply chain disruptions, chip shortages, demand outpacing supply – the opportunities for impactful advertising campaigns have never been better. As it happens, Borrell expects auto dealer ad spending to increase 8.8% to $9.47 billion in 2022. Rest assured, despite the pandemic era factors and flux, the industry’s top advertisers are still front and center, ready to give it a go.

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Dishing Up Choice Audiences for Food Delivery Services
News

Dishing Up Choice Audiences for Food Delivery Services

As American consumers return to restaurant dining and start to get back to their pre-pandemic food-shopping routines, it might seem like the food-delivery business is in a bit of a decline. But it’s actually booming, as is the opportunity for relevant brands to launch successful ad campaigns.

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When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base
News

When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base

Since the Mets entered Major League Baseball in 1962, the Mets and Yankees have earned a spot in the post-season, in the same year, only four times. Both teams are off to great starts and enjoying significant leads in their respective divisions this season, and prospects are looking good for a fifth time this year.

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NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360
Press Release

NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360

New York Interconnect (NYI) – a joint venture between Altice USA, Charter and Comcast – today announced the rebranding of its data-driven TV media planning, buying and optimization solution to TV360. Formerly known as TV+, this first of its kind industry solution reflects the company’s commitment to the evolution of TV, and the marrying of data and attribution capabilities to close the campaign loop for advertisers. TV360 effectively enables data-infused linear TV, providing best-in-class conversion analytics using privacy-compliant first-party data from Altice USA, Charter, and Comcast, as well as third-party data from industry-leading partners.

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