News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Preparing for a World Cup Unlike Any Other
News

Preparing for a World Cup Unlike Any Other

MediaVillage sports podcast host, Justin Paura, sat down with NYI National Account Executive, Colin Langan, to discuss the excitement of the World Cup and why one of the most popular tournaments around the globe has such a big impact in the New York market.

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Diverse Portfolio Approach to Media Buying Delivers a Strong ROI
News

Diverse Portfolio Approach to Media Buying Delivers a Strong ROI

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Advertising Week New York: Reevaluating and Renegotiating Office Culture
Blog

Advertising Week New York: Reevaluating and Renegotiating Office Culture

While advertising agencies across the world are working overtime to master an ever-evolving market, the work itself is only one factor impacting success these days, and it may not even be the biggest one. Managers and leadership have returned to offices only to find them vastly different than they were just a few years ago. Employee expectations, office culture, and perceptions of safety have all changed as a result of the pandemic.

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Advertising Week New York: The Impact of Cross-Platform Advertising
Blog

Advertising Week New York: The Impact of Cross-Platform Advertising

Over the last decade and a half, as video content became more accessible and practical, and streaming services introduced massive libraries to audiences around the world, advertisers are learning to adapt to this everchanging landscape. Between traditional TV, mobile, tablets, and connected TV, consumers can watch content anytime, anywhere.

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Embracing the complexity of today’s video measurement landscape
Thought Leadership

Embracing the complexity of today’s video measurement landscape

The world of video measurement is in a state of transition. Today’s buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it’s a complex web to navigate.

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The New Playbook for Connecting With Hispanic Audiences
Thought Leadership

The New Playbook for Connecting With Hispanic Audiences

Today’s successful marketers know that their advertising strategies must be multiculturally inclusive and, in particular, tuned to connect with the vast Hispanic market. With more than 60 million Hispanic consumers in the U.S.—and more than 5.4 million in the New York market alone—brands must embrace the diversity, spending power, and relevance that this influential community brings to the marketplace.

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Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns
Thought Leadership

Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns

When it comes to advertising and doing what it takes to win customers and drive brand performance, the auto industry has always been ready to lead and weather the road. While the auto industry recently has faced a storm of high-stakes challenges – supply chain disruptions, chip shortages, demand outpacing supply – the opportunities for impactful advertising campaigns have never been better. As it happens, Borrell expects auto dealer ad spending to increase 8.8% to $9.47 billion in 2022. Rest assured, despite the pandemic era factors and flux, the industry’s top advertisers are still front and center, ready to give it a go.

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Dishing Up Choice Audiences for Food Delivery Services
News

Dishing Up Choice Audiences for Food Delivery Services

As American consumers return to restaurant dining and start to get back to their pre-pandemic food-shopping routines, it might seem like the food-delivery business is in a bit of a decline. But it’s actually booming, as is the opportunity for relevant brands to launch successful ad campaigns.

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When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base
News

When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base

Since the Mets entered Major League Baseball in 1962, the Mets and Yankees have earned a spot in the post-season, in the same year, only four times. Both teams are off to great starts and enjoying significant leads in their respective divisions this season, and prospects are looking good for a fifth time this year.

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NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360
Press Release

NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360

New York Interconnect (NYI) – a joint venture between Altice USA, Charter and Comcast – today announced the rebranding of its data-driven TV media planning, buying and optimization solution to TV360. Formerly known as TV+, this first of its kind industry solution reflects the company’s commitment to the evolution of TV, and the marrying of data and attribution capabilities to close the campaign loop for advertisers. TV360 effectively enables data-infused linear TV, providing best-in-class conversion analytics using privacy-compliant first-party data from Altice USA, Charter, and Comcast, as well as third-party data from industry-leading partners.

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Quality Still Wins in TV’s New Advertising Landscape
Thought Leadership

Quality Still Wins in TV’s New Advertising Landscape

Success in TV advertising has always been built on quality and premium experiences. The complexity of the rapidly digitizing marketplace might have drowned out certain quality-centric conversations in recent years, but it never changed that fundamental ground truth. Now those conversations are more important than ever.

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What Advertisers Need to Know About the AVOD Revolution
Thought Leadership

What Advertisers Need to Know About the AVOD Revolution

What do advertisers need to know to capitalize on the forthcoming AVOD boom? Let’s look at a few considerations missing from the current industry commentary.

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Why Local TV News Matters
Blog

Why Local TV News Matters

Social media platforms and cable news programs work as connections to the broader world, both nationally and internationally. However, the larger scope doesn’t often refer to regional or local stories. In turn, there are also fewer print newspapers available, which can make people feel isolated from what’s happening in their surrounding area. They have come to increasingly rely on local TV news to remain informed on matters going on in their backyard.

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Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands
Thought Leadership

Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands

The transition to impression-based buying in the TV space will rank among the most defining media trends of 2022. While the shift will unlock new opportunities for advertisers in all categories, luxury brands in particular stand to benefit significantly from the expansion of impression-based buying.

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The Importance of a Multiscreen Approach for Streaming Ads
Blog

The Importance of a Multiscreen Approach for Streaming Ads

The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.

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Political Campaigns: Why OTT and CTV Joined the Ticket
News

Political Campaigns: Why OTT and CTV Joined the Ticket

Linear TV has long been the foundation of successful TV media political advertising campaigns. Yet, over the last several years, the TV landscape has exploded—so much so that the very definition of TV itself has changed. The TV medium now traverses all screens. Therein lies a powerful, growing opportunity for all political marketers.

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Sports-Betting Ads Drive Strong Q1 Ad Business in New York
News

Sports-Betting Ads Drive Strong Q1 Ad Business in New York

When online sports betting launched in the New York market this past January, it opened up a brand new business vertical, and sportsbook advertisers are lining up to get in the game. Tom McLoughlin, NYI’s VP of of Regional Sales, spoke to MediaVillage about how this exciting new category is performing, discussing everything from the importance of data in planning a campaign to why all eyes are on New York as the online sports betting business continues to evolve.

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As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity
Thought Leadership

As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity

The path to campaign success often seems overcomplicated due to the multitude of options. However, for advertisers and agencies, it doesn’t have to be that way, particularly when getting back to the basics becomes part of the media planning conversations once again.

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Ad Verticals to Watch for Fresh Strategies in 2022
Thought Leadership

Ad Verticals to Watch for Fresh Strategies in 2022

Despite the economic disruptions brought by the Covid-19 pandemic, the global TV advertising market grew exponentially in the last two years, with CTV ad spend alone surging from $12.9 billion in 2020 to $16.6 billion in 2021, according to GroupM. However, recovery across all verticals has been uneven, pushing different brand categories to devise new strategies to succeed in the post-pandemic era.

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