News & Notes
From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.
The Spending Guide: Where Consultants Are Putting Money In The Final Stretch
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How to Build Client Relationships Following the Death of the Handshake
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What the Ever-Evolving Media Landscape Means for Political Advertising
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Why Brands Should Take a Holistic Approach to Advertising Campaigns
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Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape
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How Industry Disruptors Rewrote the Marketing Playbook
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What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.
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More People are Streaming—Here’s How to Harness the Power of OTT
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The Next Evolution of Data-Driven TV Targeting
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How Brands Are Giving Back to the Medical Community During the Pandemic
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Six Necessary Elements for Successful Multiscreen Attribution
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Why a Multifaceted Approach Is the Champion of Audience Buying
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Live Linear Measurement Takes Cues from Digital
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Play Ball! Sports Make Their Way Back with Live Games!
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Why Attribution & Linear Advertising are the Perfect Match
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NYI Reports on the State of the TV Media Buying Market
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Linear vs. Addressable Advertising
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Where Do We Go From Here?
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Connected TV & Linear Advertising: Friends, Not Foes
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How Local News Is Covering the Pandemic in New York
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