News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Dishing Up Choice Audiences for Food Delivery Services
News

Dishing Up Choice Audiences for Food Delivery Services

As American consumers return to restaurant dining and start to get back to their pre-pandemic food-shopping routines, it might seem like the food-delivery business is in a bit of a decline. But it’s actually booming, as is the opportunity for relevant brands to launch successful ad campaigns.

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When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base
News

When it Comes to the Best of Baseball Season, It’s Time for Advertisers to Get on Base

Since the Mets entered Major League Baseball in 1962, the Mets and Yankees have earned a spot in the post-season, in the same year, only four times. Both teams are off to great starts and enjoying significant leads in their respective divisions this season, and prospects are looking good for a fifth time this year.

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NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360
Press Release

NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360

New York Interconnect (NYI) – a joint venture between Altice USA, Charter and Comcast – today announced the rebranding of its data-driven TV media planning, buying and optimization solution to TV360. Formerly known as TV+, this first of its kind industry solution reflects the company’s commitment to the evolution of TV, and the marrying of data and attribution capabilities to close the campaign loop for advertisers. TV360 effectively enables data-infused linear TV, providing best-in-class conversion analytics using privacy-compliant first-party data from Altice USA, Charter, and Comcast, as well as third-party data from industry-leading partners.

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Quality Still Wins in TV’s New Advertising Landscape
Thought Leadership

Quality Still Wins in TV’s New Advertising Landscape

Success in TV advertising has always been built on quality and premium experiences. The complexity of the rapidly digitizing marketplace might have drowned out certain quality-centric conversations in recent years, but it never changed that fundamental ground truth. Now those conversations are more important than ever.

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What Advertisers Need to Know About the AVOD Revolution
Thought Leadership

What Advertisers Need to Know About the AVOD Revolution

What do advertisers need to know to capitalize on the forthcoming AVOD boom? Let’s look at a few considerations missing from the current industry commentary.

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Why Local TV News Matters
Blog

Why Local TV News Matters

Social media platforms and cable news programs work as connections to the broader world, both nationally and internationally. However, the larger scope doesn’t often refer to regional or local stories. In turn, there are also fewer print newspapers available, which can make people feel isolated from what’s happening in their surrounding area. They have come to increasingly rely on local TV news to remain informed on matters going on in their backyard.

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Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands
Thought Leadership

Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands

The transition to impression-based buying in the TV space will rank among the most defining media trends of 2022. While the shift will unlock new opportunities for advertisers in all categories, luxury brands in particular stand to benefit significantly from the expansion of impression-based buying.

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The Importance of a Multiscreen Approach for Streaming Ads
Blog

The Importance of a Multiscreen Approach for Streaming Ads

The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.

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Political Campaigns: Why OTT and CTV Joined the Ticket
News

Political Campaigns: Why OTT and CTV Joined the Ticket

Linear TV has long been the foundation of successful TV media political advertising campaigns. Yet, over the last several years, the TV landscape has exploded—so much so that the very definition of TV itself has changed. The TV medium now traverses all screens. Therein lies a powerful, growing opportunity for all political marketers.

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Sports-Betting Ads Drive Strong Q1 Ad Business in New York
News

Sports-Betting Ads Drive Strong Q1 Ad Business in New York

When online sports betting launched in the New York market this past January, it opened up a brand new business vertical, and sportsbook advertisers are lining up to get in the game. Tom McLoughlin, NYI’s VP of of Regional Sales, spoke to MediaVillage about how this exciting new category is performing, discussing everything from the importance of data in planning a campaign to why all eyes are on New York as the online sports betting business continues to evolve.

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As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity
Thought Leadership

As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity

The path to campaign success often seems overcomplicated due to the multitude of options. However, for advertisers and agencies, it doesn’t have to be that way, particularly when getting back to the basics becomes part of the media planning conversations once again.

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Ad Verticals to Watch for Fresh Strategies in 2022
Thought Leadership

Ad Verticals to Watch for Fresh Strategies in 2022

Despite the economic disruptions brought by the Covid-19 pandemic, the global TV advertising market grew exponentially in the last two years, with CTV ad spend alone surging from $12.9 billion in 2020 to $16.6 billion in 2021, according to GroupM. However, recovery across all verticals has been uneven, pushing different brand categories to devise new strategies to succeed in the post-pandemic era.

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Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key
Thought Leadership

Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key

The progress that’s being made within the TV landscape isn’t based on competition – it comes from cooperation. For advertisers, understanding the nature of this cooperation can prove valuable in unlocking and enhancing opportunities.

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Preparing for Basketball Season with Colin Langan
News

Preparing for Basketball Season with Colin Langan

Now that a Super Bowl champion has been crowned and basketball has come to the forefront of the sports world, New York Interconnect’s Colin Langan joins us to discuss March Madness and the NBA playoffs — and how NYI gives advertisers access to the biggest games.

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NYI Gets Ready for an Advertising Slam Dunk
News

NYI Gets Ready for an Advertising Slam Dunk

There’s no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball.

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Cable Holds Court: March Madness and NBA Games on Cable Makes Advertising to Sports Enthusiasts a Slam Dunk
Press Release

Cable Holds Court: March Madness and NBA Games on Cable Makes Advertising to Sports Enthusiasts a Slam Dunk

New York Interconnect (NYI) – a joint venture among Altice USA, Charter and Comcast – today announced that it is poised to deliver top results for marketers as basketball enthusiasts tune into their favorite cable stations for NCAA’s March Madness 2022 and the NBA playoffs and All Star Game.

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Three Ways Technological Advances Are Powering More Effective TV Advertising
Thought Leadership

Three Ways Technological Advances Are Powering More Effective TV Advertising

With recent technological advances, the argument for TV advertising’s centrality to the media mix no longer hinges merely on its emotional resonance. Rather, TV is retaining its medium-specific power while gaining the measurement and targeting capacities of digital channels.

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Lessons from the Unicorns of New York City
Thought Leadership

Lessons from the Unicorns of New York City

Behind every innovative business is a great story—especially when that business has its roots in New York City. At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.

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Why a Corporate Focus on Diversity and Inclusion Isn’t Enough
Thought Leadership

Why a Corporate Focus on Diversity and Inclusion Isn’t Enough

Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.

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