News & Notes
From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.
More People are Streaming—Here’s How to Harness the Power of OTT
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The Next Evolution of Data-Driven TV Targeting
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How Brands Are Giving Back to the Medical Community During the Pandemic
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Six Necessary Elements for Successful Multiscreen Attribution
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Why a Multifaceted Approach Is the Champion of Audience Buying
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Live Linear Measurement Takes Cues from Digital
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Play Ball! Sports Make Their Way Back with Live Games!
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Why Attribution & Linear Advertising are the Perfect Match
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NYI Reports on the State of the TV Media Buying Market
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Linear vs. Addressable Advertising
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Where Do We Go From Here?
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Connected TV & Linear Advertising: Friends, Not Foes
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How Local News Is Covering the Pandemic in New York
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TV Advertising During & After the Pandemic
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COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting
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Data-Driven Linear & Data-Driven Addressable: What You Should Know
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Why TV Advertising Is Still the Driving Force Behind Auto Sales
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NYI is a Finalist in the Cynopsis Best of the Best Awards
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How to Make It in Media Sales: NYI VP’s Top 10 Tips
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Cablefax Honors New York Interconnect’s Sona Pehlivanian with Most Powerful Women Award
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