If Americans aged 50+ were their own country, they’d be the third-largest economy in the world. According to the AARP ‘Longevity Economy Outlook’ report, consumers aged 50 and up contribute $8.3tn each year in economic activity to the US economy, with a GDP that’s expected to triple by 2050. So why is this age group so neglected in media and marketing plans?
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
There are many worthwhile charities and organizations that are integral to the New York area. This week, NYI got together to support one of our favorite initiatives: The Billion Oyster Project!
NYI’s Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps advertisers reach sports fans across all screens!
After a particularly turbulent three years, today’s travel brands are ready and eager to capitalize on the tremendous surge in traveler optimism in 2023. As they do, one thing is clear: times have changed.
Beet.TV sat down with Charlie Holmes, NYI’s SVP of Sales, to discuss what advertisers need to know about today’s TV Media landscape and how the New York market plays such an important role in a campaign’s strategy.
MediaVillage sports podcast host, Justin Paura, sat down with Jeff Starr, NYI’s Digital Sales Manager, to discuss all the excitement surrounding the Stanley Cup Playoffs and why this series is so powerful for advertisers in the New York market!
The number of applicants for higher education in 2023 is at an all-time high. There has been an increase of 30% of total applicants since 2019, according to new date released by the Common App. What are the implications of this trend for higher education institutions and their marketing strategies?
In the TLNT article, “Return-to-Work Policies That Support Employee Wellbeing,” our own talent expert, Judy Courtney, discusses everything from how the landscape has changed over the last few years to what companies can do to continue to support the wellbeing of employees without sacrificing productivity or the benefits of office culture.
The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.
MediaVillage sports podcast host, Justin Paura, sits down with our own Conor Teehan to discuss all the excitement that is March Madness!
Michael Felicetti, NYI’s VP of News Sales, discusses why local news is such an important staple for advertisers, speaking to the importance of trust and credibility, connection to the community, and the high-value sponsorship opportunities that benefit advertisers and brands.
A recent BIA report stated that “local OTT ad spending would top $2 billion in 2022, making local OTT competitive with, but also complementary to, both linear TV and digital advertising.” In other words, there’s a clear interest and value in reaching customers locally via modern viewing platforms. But how does that interest translate to modern measurement tactics for local campaigns?
In the recent CMO Alliance podcast, “Laying Down the Video Measurement Gauntlet,” our resident TV measurement expert, Betsy Rella, helps listeners navigate the complications of today’s fragmented media landscape and discusses everything insiders need to know about the future of TV measurement.
Getting viewers to discover a particular program is arguably one of the biggest challenges for marketers in today’s highly fragmented media landscape. And breaking through the noise to reach the right people at the right time requires more than a great message. Data and the platforms that marketers choose are key. But not all data is created equally and not all platforms are where to find particular target audiences.
Any company can benefit from a multiscreen approach, but let’s examine organizations in healthcare as an example. Many healthcare companies, individual hospitals, and groups have taken notice of consumers’ increased use of multiple screens. As a result, taking a multiscreen approach, especially the addition of streaming, is now a standard part of all major healthcare marketers’ mix.
While advertising agencies across the world are working overtime to master an ever-evolving market, the work itself is only one factor impacting success these days, and it may not even be the biggest one. Managers and leadership have returned to offices only to find them vastly different than they were just a few years ago. Employee expectations, office culture, and perceptions of safety have all changed as a result of the pandemic.
Deciding where and when to advertise during the end-of-year holidays can be overwhelming for advertisers. Every year, more networks get into the Christmas spirit, and content starts airing as early as October. That gives brands rich opportunities to reach consumers who are curled up with hot cocoa to watch their favorite shows and with money to spend on gifts. But they need innovative creative and well-designed campaigns that reach the right audiences.
MediaVillage sports podcast host, Justin Paura, sat down with NYI National Account Executive, Colin Langan, to discuss the excitement of the World Cup and why one of the most popular tournaments around the globe has such a big impact in the New York market.
