News & Notes
From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.
Why Testing Will Dominate the Media Landscape in 2021
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Co-Viewing & TV Advertising
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Takeaways From Advertising Week 2020
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5 Ways the Pandemic Should Influence Brands’ 2021 Planning
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NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience
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The Much-Needed Breakdown of Siloed TV Buying in the Pandemic
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The Benefits of SMS in Linear & Advanced TV
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The Political Advertising Molds We’re Shattering in 2020
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Understanding the Heart of the New York Media Comeback
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The Spending Guide: Where Consultants Are Putting Money In The Final Stretch
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How to Build Client Relationships Following the Death of the Handshake
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What the Ever-Evolving Media Landscape Means for Political Advertising
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Why Brands Should Take a Holistic Approach to Advertising Campaigns
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Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape
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How Industry Disruptors Rewrote the Marketing Playbook
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What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.
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More People are Streaming—Here’s How to Harness the Power of OTT
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How Brands Are Giving Back to the Medical Community During the Pandemic
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Six Necessary Elements for Successful Multiscreen Attribution
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Why a Multifaceted Approach Is the Champion of Audience Buying
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