If any organization came out as a big winner in this year’s Myers Report, it was New York Interconnect. Following a #3 Overall Media Sales Organization ranking – only behind Google and Amazon – industry journalist Charlene Weisler interviewed NYI CEO Ed Renicker to find out how we landed at the top.
The Cynopsis Top Women in Media for 2021 have been announced and New York Interconnect’s (NYI) Vice President of Marketing & Communications, Dâna Barakat, has been named as a Marketing Trailblazer Honoree!
The most dramatic evolution we’ve seen throughout TV advertising’s 80 years of existence is widely argued to have occurred in the last 10 years. From the proliferation of live streaming and OTT, it seems like nothing is what it used to be. Content can be viewed everywhere, at any time, on any platform, using incredibly advanced technology. As we focus on how to deliver seamless customer experiences with the integration of new platforms, we must also integrate consistency in the language we use to describe them.
TV and entertainment viewing patterns changed dramatically in 2020, accelerating numerous evolutions already afoot in TV targeting, reporting, data, measurement and more. What’s around the bend in media buying? Here are a few key areas of industry focus to keep on your radar.
The Tokyo Olympics are scheduled to begin next month after the COVID-19 pandemic caused the Games to start one year behind schedule. Jim McGraw, Director of Advanced Advertising at New York Interconnect, joins Justin to discuss why brands should be eager to associate with this year’s summer games and explains how NYI is accommodating their customers.
The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding their best opportunities to break through with their audiences happening at the local level.
B2B buyers want more than just facts about the products they buy; they also want to be engaged and entertained by marketers. And it’s possible for B2B marketers to target B2B audiences in a helpful, sophisticated way—and knock their socks off with creative messaging, writes Dâna Barakat of New York Interconnect.
NYI partnered with Cynopsis Media to create an in-depth look into the power of local media buying titled “Think Nationally. Buy Locally. The Importance of Single-Market Media Buying.” This report explores how single-market media buying uniquely targets consumer segments, while simultaneously growing a brand’s business across the country. Readers will learn key advantages of local market media buys as it pertains to testing & reporting, quality inventory, addressable advertising, multiscreen strategies, and more.
NYI’s VP of National Sales, Beth Miller, speaks with Hospitality Technology about the importance of TV advertising as brands strategize, budget, and plan for the long-awaited return of travel – and she reveals key analytics that help create successful multi-screen campaigns.
The TV landscape is in a state of transformation, as is the advertising that powers it. When you combine the sudden viewership shifts sparked by the pandemic (including the unprecedented growth in audiences who added streaming to their TV consumption) with the rise in addressability within TV, you see that tremendous new opportunity has been unlocked in the space—and advertisers of all shapes and sizes are taking note.
MediaVillage sports podcast host, Justin Paura, sat down with NYI National Account Executive, Colin Langan, to discuss the excitement that’s heating up the ice (and the screens) now that the Islanders are skating towards the Stanley Cup playoffs! Listen to hear what this means for the New York market, how ESPN is the place to catch all the action, and what else could be up ahead for New York sports fans if the Knicks don’t drop the ball!
With so much uncertainty in the world at present, planning a marketing strategy 3-to-6 months in advance is a challenging task. Media buyers must simultaneously continue to build strategies while also considering how quickly they can shift in a few months’ time. With existing challenges also on the table—from wasted impressions to channel integration—advertisers need to turn to data more than ever to drive campaign success.
When the pandemic hit, people started staying home and turning on their TVs, even more than usual. What followed was a flurry of headlines heralding the accelerated surge in streaming behaviors, particularly among streaming services like Netflix, Hulu, Disney+, Amazon Prime Video, Apple TV and others. But those stories only told part of the story—and perhaps not even the most interesting part. As media plans pivot, here are a few less-discussed insights into new viewing patterns that should be considered as budgets are allocated.
Modern advertising is as much about a brand’s reputation as it is about the products they sell. Whether intentional or not, a consumer will gauge their opinion about a brand based on the context surrounding their ads. Traditional TV tends to be a safe bet for advertisers, but there can be some significant pitfalls that brands can face in the broad scope of digital advertising if they’re not mindful of the importance of taking steps to ensure brand safety.
Current events have resulted in a heightened opportunity for brand sponsorships of local news organizations and broadcasts. Let’s examine why these sponsorships are receiving increased attention from advertisers, and the various forms the sponsorships can take.
While life is not yet back to normal and some changes may be here to stay, the tip-off of this year’s March Madness tournaments symbolizes a full circle moment in time; not only for the hoops fans, but for everyone, which is why advertisers are clamoring to get their brands in the game.
MediaVillage’s new sports podcast, “View From the Grandstand,” features an interview with Senior Director of National Ad Sales, Corey Petruccelli, who discusses Sports on TV in a Pandemic World. Petruccelli speaks to podcast host, Justin Paura, about what the industry was like when the pandemic first started, how sports leagues have adjusted to the new normal, and what both consumers and advertisers can expect in the world of sports broadcasting in the year ahead.
