Success in TV advertising has always been built on quality and premium experiences. The complexity of the rapidly digitizing marketplace might have drowned out certain quality-centric conversations in recent years, but it never changed that fundamental ground truth. Now those conversations are more important than ever.
What do advertisers need to know to capitalize on the forthcoming AVOD boom? Let’s look at a few considerations missing from the current industry commentary.
Social media platforms and cable news programs work as connections to the broader world, both nationally and internationally. However, the larger scope doesn’t often refer to regional or local stories. In turn, there are also fewer print newspapers available, which can make people feel isolated from what’s happening in their surrounding area. They have come to increasingly rely on local TV news to remain informed on matters going on in their backyard.
The transition to impression-based buying in the TV space will rank among the most defining media trends of 2022. While the shift will unlock new opportunities for advertisers in all categories, luxury brands in particular stand to benefit significantly from the expansion of impression-based buying.
The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.
Linear TV has long been the foundation of successful TV media political advertising campaigns. Yet, over the last several years, the TV landscape has exploded—so much so that the very definition of TV itself has changed. The TV medium now traverses all screens. Therein lies a powerful, growing opportunity for all political marketers.
When online sports betting launched in the New York market this past January, it opened up a brand new business vertical, and sportsbook advertisers are lining up to get in the game. Tom McLoughlin, NYI’s VP of of Regional Sales, spoke to MediaVillage about how this exciting new category is performing, discussing everything from the importance of data in planning a campaign to why all eyes are on New York as the online sports betting business continues to evolve.
The path to campaign success often seems overcomplicated due to the multitude of options. However, for advertisers and agencies, it doesn’t have to be that way, particularly when getting back to the basics becomes part of the media planning conversations once again.
Despite the economic disruptions brought by the Covid-19 pandemic, the global TV advertising market grew exponentially in the last two years, with CTV ad spend alone surging from $12.9 billion in 2020 to $16.6 billion in 2021, according to GroupM. However, recovery across all verticals has been uneven, pushing different brand categories to devise new strategies to succeed in the post-pandemic era.
The progress that’s being made within the TV landscape isn’t based on competition – it comes from cooperation. For advertisers, understanding the nature of this cooperation can prove valuable in unlocking and enhancing opportunities.
Now that a Super Bowl champion has been crowned and basketball has come to the forefront of the sports world, New York Interconnect’s Colin Langan joins us to discuss March Madness and the NBA playoffs — and how NYI gives advertisers access to the biggest games.
There’s no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball.
New York Interconnect (NYI) – a joint venture among Altice USA, Charter and Comcast – today announced that it is poised to deliver top results for marketers as basketball enthusiasts tune into their favorite cable stations for NCAA’s March Madness 2022 and the NBA playoffs and All Star Game.
With recent technological advances, the argument for TV advertising’s centrality to the media mix no longer hinges merely on its emotional resonance. Rather, TV is retaining its medium-specific power while gaining the measurement and targeting capacities of digital channels.
Behind every innovative business is a great story—especially when that business has its roots in New York City. At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.
Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.
In the world of media measurement, there is arguably nothing more valuable to advertisers than delivering on their KPIs (key performance indicators). For Betsy Rella, VP of Research and Data for NYI, measurements based on TV and digital audience-based targeting, as well as tracking attribution, are the core essentials for demonstrating ROI.
Adam Shapiro discusses the importance of crafting media campaign strategies that target the Hispanic market and why the one-size-fits-all approach to this multicultural, multilingual, and multigenerational audience needs to be updated in order to connect with these complex viewers.
What a crazy time it’s been! The last two years have felt like a never-ending parade of concerns and challenges, which is why NYI’s latest media campaign was all about a theme everyone can relate to. Featuring a classic New York combo of exasperation and humor, NYI lets advertisers know that media strategies don’t need to be included in their list of worries!
