News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

The Importance of a Multiscreen Approach for Streaming Ads
Blog

The Importance of a Multiscreen Approach for Streaming Ads

The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.

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Sports-Betting Ads Drive Strong Q1 Ad Business in New York
News

Sports-Betting Ads Drive Strong Q1 Ad Business in New York

When online sports betting launched in the New York market this past January, it opened up a brand new business vertical, and sportsbook advertisers are lining up to get in the game. Tom McLoughlin, NYI’s VP of of Regional Sales, spoke to MediaVillage about how this exciting new category is performing, discussing everything from the importance of data in planning a campaign to why all eyes are on New York as the online sports betting business continues to evolve.

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As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity
Thought Leadership

As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity

The path to campaign success often seems overcomplicated due to the multitude of options. However, for advertisers and agencies, it doesn’t have to be that way, particularly when getting back to the basics becomes part of the media planning conversations once again.

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Ad Verticals to Watch for Fresh Strategies in 2022
Thought Leadership

Ad Verticals to Watch for Fresh Strategies in 2022

Despite the economic disruptions brought by the Covid-19 pandemic, the global TV advertising market grew exponentially in the last two years, with CTV ad spend alone surging from $12.9 billion in 2020 to $16.6 billion in 2021, according to GroupM. However, recovery across all verticals has been uneven, pushing different brand categories to devise new strategies to succeed in the post-pandemic era.

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Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key
Thought Leadership

Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key

The progress that’s being made within the TV landscape isn’t based on competition – it comes from cooperation. For advertisers, understanding the nature of this cooperation can prove valuable in unlocking and enhancing opportunities.

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Preparing for Basketball Season with Colin Langan
News

Preparing for Basketball Season with Colin Langan

Now that a Super Bowl champion has been crowned and basketball has come to the forefront of the sports world, New York Interconnect’s Colin Langan joins us to discuss March Madness and the NBA playoffs — and how NYI gives advertisers access to the biggest games.

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NYI Gets Ready for an Advertising Slam Dunk
News

NYI Gets Ready for an Advertising Slam Dunk

There’s no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball.

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Cable Holds Court: March Madness and NBA Games on Cable Makes Advertising to Sports Enthusiasts a Slam Dunk
Press Release

Cable Holds Court: March Madness and NBA Games on Cable Makes Advertising to Sports Enthusiasts a Slam Dunk

New York Interconnect (NYI) – a joint venture among Altice USA, Charter and Comcast – today announced that it is poised to deliver top results for marketers as basketball enthusiasts tune into their favorite cable stations for NCAA’s March Madness 2022 and the NBA playoffs and All Star Game.

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Three Ways Technological Advances Are Powering More Effective TV Advertising
Thought Leadership

Three Ways Technological Advances Are Powering More Effective TV Advertising

With recent technological advances, the argument for TV advertising’s centrality to the media mix no longer hinges merely on its emotional resonance. Rather, TV is retaining its medium-specific power while gaining the measurement and targeting capacities of digital channels.

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Lessons from the Unicorns of New York City
Thought Leadership

Lessons from the Unicorns of New York City

Behind every innovative business is a great story—especially when that business has its roots in New York City. At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.

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Why a Corporate Focus on Diversity and Inclusion Isn’t Enough
Thought Leadership

Why a Corporate Focus on Diversity and Inclusion Isn’t Enough

Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.

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NYI’s Betsy Rella on the Value of Audience-Based Marketing
News

NYI’s Betsy Rella on the Value of Audience-Based Marketing

In the world of media measurement, there is arguably nothing more valuable to advertisers than delivering on their KPIs (key performance indicators). For Betsy Rella, VP of Research and Data for NYI, measurements based on TV and digital audience-based targeting, as well as tracking attribution, are the core essentials for demonstrating ROI.

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Hispanic Audiences are Mainstream Trendsetters, Says NY Interconnect
News

Hispanic Audiences are Mainstream Trendsetters, Says NY Interconnect

Adam Shapiro discusses the importance of crafting media campaign strategies that target the Hispanic market and why the one-size-fits-all approach to this multicultural, multilingual, and multigenerational audience needs to be updated in order to connect with these complex viewers.

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NYI’s Latest Campaign Vibes With New York B2B Audiences
Thought Leadership

NYI’s Latest Campaign Vibes With New York B2B Audiences

What a crazy time it’s been! The last two years have felt like a never-ending parade of concerns and challenges, which is why NYI’s latest media campaign was all about a theme everyone can relate to. Featuring a classic New York combo of exasperation and humor, NYI lets advertisers know that media strategies don’t need to be included in their list of worries!

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Brand Integrations Are Having More Than a ‘Moment.’ Here’s Why.
Thought Leadership

Brand Integrations Are Having More Than a ‘Moment.’ Here’s Why.

The industry is rife with chatter right now about the power of brand and product integrations in the entertainment space. And while this model of advertising is hardly new (it does, in fact, date back a full century), there’s good reason we’re seeing surging interest in the TV and movie integration spaces.

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TV’s Real Advantage: Treating Consumers as Customers, Not Commodities
Thought Leadership

TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV landscape with heightened interest and attention. The 80-year legacy of TV advertising has often pitted it against digital media in many circles, where some have misconstrued “established” as meaning “dated.”

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Reframing How Marketers Think About Hispanic Audiences
Thought Leadership

Reframing How Marketers Think About Hispanic Audiences

Hispanic culture has had such a profound effect on media, entertainment, food, music, politics, fashion, art and other elements of everyday life that it’s virtually impossible these days to tell where Hispanic culture ends and where mainstream American culture begins. For brands, the marketing and media implications of this simple fact are tremendous, both nationally and on a regional level.

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How the Pandemic Affected Advertising During the Olympics
Blog

How the Pandemic Affected Advertising During the Olympics

As one of the biggest global sports events, the Olympic Games is the crown jewel of advertising for the world’s biggest brands. With 4 billion average viewers, the Olympics provide not only a huge platform for brands, but they always include a riveting story arc by way of key athletes in play. In the midst of the ongoing global pandemic — and the year-long delay that occurred as a result — brands had the unique task of managing the economic fallout of the postponement, as well as the implications of the Games continuing in a COVID-ridden Tokyo.

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The U.S. Open Advertising Opportunity Has Never Looked Like It Does This Year
Thought Leadership

The U.S. Open Advertising Opportunity Has Never Looked Like It Does This Year

This year’s U.S. Open tennis tournament, kicking off in New York on August 30, will look unlike any other, with significant and diverse opportunities for advertisers to get in on the energy and opportunity.

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