TV advertisers are turning their focus to 2024 planning with (cautious) optimism. With technology as an ever-present catalyst – and as tested trends accelerate to full steam – this year promises to continue the evolution within the TV advertising space. NYI VP Tom McLoughlin discusses predictions that will fuel TV advertising growth and enhance value in the coming year.
Digital Fatigue: From Sugar High to Lost Customers
As marketers, we understand the importance of targeting, measurement, and shifting allocations to achieve long-term success. However, when we exclusively focus on conversion-based marketing, we risk losing control of the campaign, as well as the imagination-fueled art behind impactful and memorable creative.
3 Ways to Maximize Value with your TV Ad Spend – in Any Economy
In the ever-changing world of TV advertising, it’s important to have a resilient and efficient ad spend foundation to ensure brand success. By adopting strategies that maximize ROI and extend the value of ad dollars, marketers can be better prepared to weather any challenge. NYI VP of Sales, Michael Minardi, explores three key strategies – enhanced addressability, streaming, and regional sponsorships – to establish a resilient foundation.
How TV Advertisers Can Stay Visible by Following the Audience
NYI’s VP of Advanced Advertising, New Business, and National Sales, Jason Swartz, provides a fresh perspective on advertising strategies by taking a closer look at the new TV landscape and its accompanying opportunities. In his article for AW360, Jason highlights important survival tactics for today’s TV reality, from the importance of following audiences to multi-screen strategies.
The Undertapped Power of the 50+ Consumer
If Americans aged 50+ were their own country, they’d be the third-largest economy in the world. According to the AARP ‘Longevity Economy Outlook’ report, consumers aged 50 and up contribute $8.3tn each year in economic activity to the US economy, with a GDP that’s expected to triple by 2050. So why is this age group so neglected in media and marketing plans?
NYI and Nissan USA Win Big at the Cynopsis Measure Up Awards
NYI’s case study featuring Nissan USA took home top honors for Outstanding Use of Attribution at the 2023 Cynopsis Measure Up Awards on June 14.
NYI Takes a Field Trip: Volunteering at The Billion Oyster Project
There are many worthwhile charities and organizations that are integral to the New York area. This week, NYI got together to support one of our favorite initiatives: The Billion Oyster Project!
There’s Nothing Like Summer Baseball in New York
NYI’s Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps advertisers reach sports fans across all screens!
5 New TV Advertising Realities That Are a Boon to Travel Marketers
After a particularly turbulent three years, today’s travel brands are ready and eager to capitalize on the tremendous surge in traveler optimism in 2023. As they do, one thing is clear: times have changed.
Unmatched Action of the Stanley Cup Playoffs with NYI’s Jeff Starr
MediaVillage sports podcast host, Justin Paura, sat down with Jeff Starr, NYI’s Digital Sales Manager, to discuss all the excitement surrounding the Stanley Cup Playoffs and why this series is so powerful for advertisers in the New York market!
Higher Education and Advertising: Why the New York Market Makes the Honor Roll
The number of applicants for higher education in 2023 is at an all-time high. There has been an increase of 30% of total applicants since 2019, according to new date released by the Common App. What are the implications of this trend for higher education institutions and their marketing strategies?
Return-to-Work Policies That Support Employee Wellbeing
In the TLNT article, “Return-to-Work Policies That Support Employee Wellbeing,” our own talent expert, Judy Courtney, discusses everything from how the landscape has changed over the last few years to what companies can do to continue to support the wellbeing of employees without sacrificing productivity or the benefits of office culture.
NYI Announces Appointment of Andrew Kandel as CEO
The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.
The Buildup to the Madness with NYI’s Conor Teehan
MediaVillage sports podcast host, Justin Paura, sits down with our own Conor Teehan to discuss all the excitement that is March Madness!
Local Matters: Why Local TV News Is Always an Essential Media Buy
Michael Felicetti, NYI’s VP of News Sales, discusses why local news is such an important staple for advertisers, speaking to the importance of trust and credibility, connection to the community, and the high-value sponsorship opportunities that benefit advertisers and brands.
5 Priorities for Improving Local OTT Measurement
A recent BIA report stated that “local OTT ad spending would top $2 billion in 2022, making local OTT competitive with, but also complementary to, both linear TV and digital advertising.” In other words, there’s a clear interest and value in reaching customers locally via modern viewing platforms. But how does that interest translate to modern measurement tactics for local campaigns?
Laying Down the Video Measurement Gauntlet
In the recent CMO Alliance podcast, “Laying Down the Video Measurement Gauntlet,” our resident TV measurement expert, Betsy Rella, helps listeners navigate the complications of today’s fragmented media landscape and discusses everything insiders need to know about the future of TV measurement.
Linear + Streaming Dramatically Builds Tune-In Audience Results
Getting viewers to discover a particular program is arguably one of the biggest challenges for marketers in today’s highly fragmented media landscape. And breaking through the noise to reach the right people at the right time requires more than a great message. Data and the platforms that marketers choose are key. But not all data is created equally and not all platforms are where to find particular target audiences.
Modernize Your Marketing Mix With Data-Driven Multiscreen Campaigns
Any company can benefit from a multiscreen approach, but let’s examine organizations in healthcare as an example. Many healthcare companies, individual hospitals, and groups have taken notice of consumers’ increased use of multiple screens. As a result, taking a multiscreen approach, especially the addition of streaming, is now a standard part of all major healthcare marketers’ mix.