News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Blog

Why Attribution & Linear Advertising are the Perfect Match

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News

NYI Reports on the State of the TV Media Buying Market

NYI partnered with Cynopsis Media to create the forward-thinking informational media buying report, “Media Buying for Today’s Market.”

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Blog

Linear vs. Addressable Advertising

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Thought Leadership

Where Do We Go From Here?

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Blog

Connected TV & Linear Advertising: Friends, Not Foes

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News

How Local News Is Covering the Pandemic in New York

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Blog

TV Advertising During & After the Pandemic

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News

COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

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Blog

Data-Driven Linear & Data-Driven Addressable: What You Should Know

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Thought Leadership

Why TV Advertising Is Still the Driving Force Behind Auto Sales

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Press Release

NYI is a Finalist in the Cynopsis Best of the Best Awards

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Thought Leadership

How to Make It in Media Sales: NYI VP’s Top 10 Tips

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Press Release

Cablefax Honors New York Interconnect’s Sona Pehlivanian with Most Powerful Women Award

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News

NYI’s Jason Swartz on Connecting Everything from TV to YouTube to Reach the Right Consumers

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Thought Leadership

Local News Inspires Trusted Community Connections

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News

Drive More Informed Media Planning With Linear TV Attribution

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News

Political Advertising in New York: Countdown to 2020

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News

Linking Data to Follow the Consumer Journey: NYI’s Betsy Rella

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News

TV Attribution Gets a Whole Lotta Love From Advertisers

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Blog

Why Multi-Screen Is the Way of the Future

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