News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

NYI’s “Greater Together” launch wins Best Events of the Decade Award at BizBash 2020
Press Release

NYI’s “Greater Together” launch wins Best Events of the Decade Award at BizBash 2020

NYI – a joint venture between Altice USA, Charter and Comcast – has been awarded BizBash’s “Best Corporate Event Concept,” within the prestigious Best Events of the Decade category at their 2020 Event Style Awards. The company, frequently recognized for its media leadership in and around the greater New York area, has previously received accolades for its 2018 “Greater Together” event, which showcased the launch of the “new” NYI. NYI won two awards for this event for “Best Event Décor” and “Best Staging and Set Design.”

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A Guide to Data-Driven TV for Holistic Advertisers
Blog

A Guide to Data-Driven TV for Holistic Advertisers

In today’s marketing landscape, recent technological advances have made targeting a brand’s ideal customer possible across platforms. Since these processes are relatively new, a lack of uniformity can result in fragmentation from platform to platform. With a push for integration facing the obstacles of varying data points, it can feel overwhelming to construct a successful multi-platform campaign. However, armed with an understanding of each platform’s approach and the challenges they face, marketers can effectively find a path forward.

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TV Trends to Tap in 2021: Daytime Viewership and Multi-Screen Campaigns
Thought Leadership

TV Trends to Tap in 2021: Daytime Viewership and Multi-Screen Campaigns

The COVID-19 pandemic has upended nearly every aspect of our daily lives, from how we educate our children and socialize with family and friends to how we shop and consume media. For advertisers, the implications of this wholesale shift are clear: If your media plan for 2021 looks like your media plan back at the beginning of 2020, something is amiss.

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New York Interconnect Multi-Screen Addressable TV Reaches Diverse Audiences
Thought Leadership

New York Interconnect Multi-Screen Addressable TV Reaches Diverse Audiences

When New York Interconnect’s management reviews what their advertising sales enterprise accomplished in 2020, beyond enduring a national pandemic, count on one development to be a top highlight.

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How to Increase Brand Awareness with TV Advertising
Blog

How to Increase Brand Awareness with TV Advertising

In advertising, brand recognition can provide an added boost in the buyer’s journey. As a broad audience becomes more acquainted with a brand through repeated ad exposure, they are more likely to convert to a customer.

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How the “New Normal” Should Influence Your 2021 Media Mix
Thought Leadership

How the “New Normal” Should Influence Your 2021 Media Mix

Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.

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How to Target Holiday Shoppers Through TV Advertising
Blog

How to Target Holiday Shoppers Through TV Advertising

The advertising industry has undergone a seismic shift in the wake of 2020, and the holiday season offers lots of opportunities for advertisers to reach consumers on all screens.

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Can the Pandemic Take Us Back to the Pre-9/11 Version of Ourselves?
Thought Leadership

Can the Pandemic Take Us Back to the Pre-9/11 Version of Ourselves?

For those of us who work in Media, there’s nothing more nostalgic, romantic even, than tales of the early decades of our business in New York City. We readily tell our stories. We soak them in too, especially when we are amongst our own people, our Media kin.

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NYI Wins Cynopsis Adtech Award for Best Addressable TV Collaboration
Press Release

NYI Wins Cynopsis Adtech Award for Best Addressable TV Collaboration

NYI was nominated alongside Xandr and CNN’s Courageous Studios – and ultimately recognized for its recent multi-screen campaign with GNY Toyota Dealers Association.

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Why Testing Will Dominate the Media Landscape in 2021
Thought Leadership

Why Testing Will Dominate the Media Landscape in 2021

2020 has forced businesses to embrace and demonstrate a level of agility that many would have previously claimed impossible. And that’s laid an interesting foundation for progress going into 2021.

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Co-Viewing & TV Advertising
Blog

Co-Viewing & TV Advertising

TV viewing is inherently social, whether you’re catching the latest drama on a reality show with roommates or binge-watching a whole season of the newest streaming hit with the family.

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Takeaways From Advertising Week 2020
Blog

Takeaways From Advertising Week 2020

TV viewing is inherently social, whether you’re catching the latest drama on a reality show with roommates or binge-watching a whole season of the newest streaming hit with the family.

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5 Ways the Pandemic Should Influence Brands’ 2021 Planning
Thought Leadership

5 Ways the Pandemic Should Influence Brands’ 2021 Planning

Coming on the tail end of a rollercoaster 2020, the 2021 planning season poses unique and complex challenges for brands and agencies. Following the onset of the global pandemic, the needs, habits, and behaviors of consumers changed (practically) overnight.

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NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience
News

NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience

In the classic film Field of Dreams, Ray Kinsella believes ‘If you build it, he will come’. But what if the ‘he’ is The Target Audience. If you develop a platform that features the sizzle of addressable but delivers the meat & potatoes of Linear TV, will the audience be there?

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The Much-Needed Breakdown of Siloed TV Buying in the Pandemic
Thought Leadership

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

Lamenting siloes within the marketing world is like lamenting fleas on a dog. They’re irritating, we take great pains to rid ourselves of them—but ultimately, it seems like they come with the territory. But that mustn’t weaken our resolve to continue attacking the problem.

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The Benefits of SMS in Linear & Advanced TV
Blog

The Benefits of SMS in Linear & Advanced TV

As advertisers slowly start blending the scale of TV advertising and the attribution and targeting tactics of digital ads in their marketing strategies, SMS plays a crucial role in closing the engagement loop.

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The Political Advertising Molds We’re Shattering in 2020
Thought Leadership

The Political Advertising Molds We’re Shattering in 2020

When it comes to political advertising, there’s never been a more important time for a holistic advertising approach to get your candidate’s or cause’s message out.

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Understanding the Heart of the New York Media Comeback
Thought Leadership

Understanding the Heart of the New York Media Comeback

As we finish the year and plan 2021, we naturally ask ourselves: How permanent are these unexpected changes? How have they impacted New York and ultimately the national media landscape? In essence, New York is the hub of the national media landscape—its heart and soul—and all eyes are on its comeback.

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The Spending Guide: Where Consultants Are Putting Money In The Final Stretch
News

The Spending Guide: Where Consultants Are Putting Money In The Final Stretch

Campaigns and their consultants have hard choices to make in the next 18 days about where to allocate their remaining media budgets. In fact, these are strategic decisions that could help decide some close races.

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