News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

How to Increase Brand Awareness with TV Advertising

How the “New Normal” Should Influence Your 2021 Media Mix

by Tom McLoughlin learn more

How to Target Holiday Shoppers Through TV Advertising

NYI Wins Cynopsis Adtech Award for Best Addressable TV Collaboration

Why Testing Will Dominate the Media Landscape in 2021

by Jason Swartz learn more

Co-Viewing & TV Advertising

Takeaways From Advertising Week 2020

5 Ways the Pandemic Should Influence Brands’ 2021 Planning

by Ed Renicker learn more

NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

by Jason Swartz learn more

The Benefits of SMS in Linear & Advanced TV

The Political Advertising Molds We’re Shattering in 2020

by Randi Langford learn more

Understanding the Heart of the New York Media Comeback

by Mike Minardi learn more

The Spending Guide: Where Consultants Are Putting Money In The Final Stretch

How to Build Client Relationships Following the Death of the Handshake

by Adam Shapiro learn more

What the Ever-Evolving Media Landscape Means for Political Advertising

Why Brands Should Take a Holistic Approach to Advertising Campaigns

Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape

How Industry Disruptors Rewrote the Marketing Playbook

What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.