News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

News

The Spending Guide: Where Consultants Are Putting Money In The Final Stretch

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Thought Leadership

How to Build Client Relationships Following the Death of the Handshake

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Blog

What the Ever-Evolving Media Landscape Means for Political Advertising

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Blog

Why Brands Should Take a Holistic Approach to Advertising Campaigns

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News

Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape

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Blog

How Industry Disruptors Rewrote the Marketing Playbook

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News

What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

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Blog

More People are Streaming—Here’s How to Harness the Power of OTT

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Thought Leadership

The Next Evolution of Data-Driven TV Targeting

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Blog

How Brands Are Giving Back to the Medical Community During the Pandemic

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Thought Leadership

Six Necessary Elements for Successful Multiscreen Attribution

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Blog

Why a Multifaceted Approach Is the Champion of Audience Buying

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News

Live Linear Measurement Takes Cues from Digital

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News

Play Ball! Sports Make Their Way Back with Live Games!

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Blog

Why Attribution & Linear Advertising are the Perfect Match

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News

NYI Reports on the State of the TV Media Buying Market

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Blog

Linear vs. Addressable Advertising

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Thought Leadership

Where Do We Go From Here?

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Blog

Connected TV & Linear Advertising: Friends, Not Foes

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News

How Local News Is Covering the Pandemic in New York

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