News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

Blog

More People are Streaming—Here’s How to Harness the Power of OTT

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Thought Leadership

The Next Evolution of Data-Driven TV Targeting

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Blog

How Brands Are Giving Back to the Medical Community During the Pandemic

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Thought Leadership

Six Necessary Elements for Successful Multiscreen Attribution

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Blog

Why a Multifaceted Approach Is the Champion of Audience Buying

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News

Live Linear Measurement Takes Cues from Digital

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News

Play Ball! Sports Make Their Way Back with Live Games!

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Blog

Why Attribution & Linear Advertising are the Perfect Match

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News

NYI Reports on the State of the TV Media Buying Market

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Blog

Linear vs. Addressable Advertising

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Thought Leadership

Where Do We Go From Here?

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Blog

Connected TV & Linear Advertising: Friends, Not Foes

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News

How Local News Is Covering the Pandemic in New York

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Blog

TV Advertising During & After the Pandemic

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News

COVID-19 Accelerates Shift of TV Budgets to Data-Driven Addressable Targeting

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Blog

Data-Driven Linear & Data-Driven Addressable: What You Should Know

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Thought Leadership

Why TV Advertising Is Still the Driving Force Behind Auto Sales

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Press Release

NYI is a Finalist in the Cynopsis Best of the Best Awards

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Thought Leadership

How to Make It in Media Sales: NYI VP’s Top 10 Tips

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Press Release

Cablefax Honors New York Interconnect’s Sona Pehlivanian with Most Powerful Women Award

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