News & Notes
From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.
How to Increase Brand Awareness with TV Advertising
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How the “New Normal” Should Influence Your 2021 Media Mix
by Tom McLoughlin
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How to Target Holiday Shoppers Through TV Advertising
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NYI Wins Cynopsis Adtech Award for Best Addressable TV Collaboration
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Why Testing Will Dominate the Media Landscape in 2021
by Jason Swartz
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Co-Viewing & TV Advertising
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Takeaways From Advertising Week 2020
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5 Ways the Pandemic Should Influence Brands’ 2021 Planning
by Ed Renicker
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NYI’s Linear+ Uncovers the ‘Whenever, Wherever’ New York Metro TV Audience
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The Much-Needed Breakdown of Siloed TV Buying in the Pandemic
by Jason Swartz
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The Benefits of SMS in Linear & Advanced TV
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The Political Advertising Molds We’re Shattering in 2020
by Randi Langford
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Understanding the Heart of the New York Media Comeback
by Mike Minardi
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The Spending Guide: Where Consultants Are Putting Money In The Final Stretch
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How to Build Client Relationships Following the Death of the Handshake
by Adam Shapiro
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What the Ever-Evolving Media Landscape Means for Political Advertising
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Why Brands Should Take a Holistic Approach to Advertising Campaigns
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Area Politicians Stepping Up Media Sophistication to Keep Up with Evolving Landscape
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How Industry Disruptors Rewrote the Marketing Playbook
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What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.
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