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From the latest news to compelling case studies, see how we’ve challenged the status quo.

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News & Notes

News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

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3 Ways to Maximize Value with your TV Ad Spend – in Any Economy
Thought Leadership

3 Ways to Maximize Value with your TV Ad Spend – in Any Economy

In the ever-changing world of TV advertising, it's important to have a resilient and efficient ad spend foundation to ensure brand success. By adopting strategies that maximize ROI and extend the value of ad dollars, marketers can be better prepared to weather any challenge. NYI VP of Sales, Michael Minardi, explores three key strategies – enhanced addressability, streaming, and regional sponsorships – to establish a resilient foundation.
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Case Studies

Case Studies

Greater ROI is just the tip of the iceberg. Take a look at some of our success stories.

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Case Study

Retail

Addressable TV Campaign Rings Up Online Sales

A national retailer was looking to utilize TV to drive overall sales (phone and online) of their products in the NY market, with a focus on a specific holiday
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