The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, advertising clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge in the New York DMA. By utilizing Audience One, NYI’s robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, addressable TV, and IP technologies. Campaigns are executed on the top 85 hit cable networks, including News 12 and Spectrum News NY1, as well as through VOD and OTT.
About Altice USA
Altice USA is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephone services, Wi-Fi hotspot access, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands.
Charter Communications Inc. is a leading broadband communications company and the second largest cable operator in the United States. Charter provides a full range of advanced broadband services, including Spectrum TV™, Spectrum Internet™, and Spectrum Voice™. Charter’s ad sales services are sold under the Spectrum Reach™ brand, while its news and sports networks are operated under the Spectrum Networks brand.
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential and business customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks and the NBC and Telemundo broadcast networks, among other properties.