Ed Renicker is the Chief Executive Officer for NYI, LLC, a joint venture between Altice USA, Charter Communications and Comcast. As CEO, Ed was instrumental in the creation of the new NYI, which today reaches over 20 million people in the largest advertising market in the country. He is responsible for all elements of the organization including Sales, Operations, Marketing, Research and Financial Reporting.
With a distinguished career in media and advertising that spans over 30 years, Ed has become a widely known and respected figure in the industry, thanks to his strong business instincts and astute strategic vision which have consistently delivered impressive results.
Ed served as President of Altice Media Sales, Altice USA, from 2016 through 2018. In this role, he was responsible for all sales and operations for NYI, Altice Local Ad Sales and News 12 Networks. Prior to Altice’s acquisition of Cablevision, Ed held the position of Chief Operating Officer for Cablevision Media Sales. He led all aspects of the advertising sales operations for NYI, Local Ad Sales, and News 12 Networks. Before moving into that position, Ed was the Executive Vice President and General Manager for New York Interconnect from 2002-2013, managing all elements of the NYI’s business including Sales, Traffic, Operations, Research and Marketing.
Ed began his career on the advertising agency side at Rosenfeld, Sirowitz, & Lawson. He then moved to Young & Rubicam as Senior Planner, working on various accounts including New York Telephone, Thomas’ English Muffins, and Gillette. In 1987, he joined Rainbow Advertising Sales Corporation (RASCO) as an Account Executive for the company’s rep firm Cable Networks Incorporated (CNI).
Ed has a B.A. in Communications from the New York Institute of Technology and served as a board member for the Video Advertising Bureau (VAB) from 2014-2018.
“Success consists of going from failure to failure without the loss of enthusiasm.”
– Winston Churchill