Despite the economic disruptions brought by the Covid-19 pandemic, the global TV advertising market grew exponentially in the last two years, with CTV ad spend alone surging from $12.9 billion in 2020 to $16.6 billion in 2021, according to GroupM. However, recovery across all verticals has been uneven, pushing different brand categories to devise new strategies to succeed in the post-pandemic era.
The progress that’s being made within the TV landscape isn’t based on competition – it comes from cooperation. For advertisers, understanding the nature of this cooperation can prove valuable in unlocking and enhancing opportunities.
Now that a Super Bowl champion has been crowned and basketball has come to the forefront of the sports world, New York Interconnect’s Colin Langan joins us to discuss March Madness and the NBA playoffs — and how NYI gives advertisers access to the biggest games.
There’s no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball.
New York Interconnect (NYI) – a joint venture among Altice USA, Charter and Comcast – today announced that it is poised to deliver top results for marketers as basketball enthusiasts tune into their favorite cable stations for NCAA’s March Madness 2022 and the NBA playoffs and All Star Game.
With recent technological advances, the argument for TV advertising’s centrality to the media mix no longer hinges merely on its emotional resonance. Rather, TV is retaining its medium-specific power while gaining the measurement and targeting capacities of digital channels.
Behind every innovative business is a great story—especially when that business has its roots in New York City. At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.
