News & Notes

From product launches to insightful thought leadership from our seasoned team, here’s what we’re up to.

What is IP Advertising and Its Role in Boosting Ad Campaigns?
Blog

What is IP Advertising and Its Role in Boosting Ad Campaigns?

IP advertising transforms how brands connect with their audience. This method uses unique identifiers linked to specific internet connections, allowing precise audience targeting. By focusing on these unique identifiers, marketers can deliver advertisements directly to an individual’s device, ensuring the right message reaches the right person at the right time.

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What is Brand Advertising and Why Should You Use It on Local News
Blog

What is Brand Advertising and Why Should You Use It on Local News

Effective advertising campaigns are paramount in fostering brand recognition. By leveraging local news outlets, marketers can target specific audiences and get their brand’s message across. This helps create a robust platform to advertise to the local community.
Let’s take a deep dive into the world of brand advertising, understanding its essential elements and goals – and see why leveraging local news networks such as News 12 or Spectrum News NY1 is vital for marketers in their branding efforts.

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Why Local TV News Matters
Blog

Why Local TV News Matters

Social media platforms and cable news programs work as connections to the broader world, both nationally and internationally. However, the larger scope doesn’t often refer to regional or local stories. In turn, there are also fewer print newspapers available, which can make people feel isolated from what’s happening in their surrounding area. They have come to increasingly rely on local TV news to remain informed on matters going on in their backyard.

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The Importance of a Multiscreen Approach for Streaming Ads
Blog

The Importance of a Multiscreen Approach for Streaming Ads

The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.

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NYI Reports on Importance of Single-Market Buys for National Brands
News

NYI Reports on Importance of Single-Market Buys for National Brands

NYI partnered with Cynopsis Media to create an in-depth look into the power of local media buying titled “Think Nationally. Buy Locally. The Importance of Single-Market Media Buying.” This report explores how single-market media buying uniquely targets consumer segments, while simultaneously growing a brand’s business across the country. Readers will learn key advantages of local market media buys as it pertains to testing & reporting, quality inventory, addressable advertising, multiscreen strategies, and more.

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What is the AVOD Model and How Can Brands Take Advantage of It?
Blog

What is the AVOD Model and How Can Brands Take Advantage of It?

The streaming era has ushered in a change in how audiences consume media. Advertising-based video on demand (AVOD) is at the core of this transformation. It offers brands a way to deliver engaging content while generating revenue through targeted advertising.

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NYI is a Finalist in the Cynopsis Best of the Best Awards
Press Release

NYI is a Finalist in the Cynopsis Best of the Best Awards

New York Interconnect has been named as a finalist for the Cynopsis Best of the Best Awards in the category of Best Multiplatform Branded Campaign. NYI – a joint venture between Altice USA, Charter and Comcast – was nominated alongside media conglomerates Viacom and NBCUniversal.

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