While advertising agencies across the world are working overtime to master an ever-evolving market, the work itself is only one factor impacting success these days, and it may not even be the biggest one. Managers and leadership have returned to offices only to find them vastly different than they were just a few years ago. Employee expectations, office culture, and perceptions of safety have all changed as a result of the pandemic.
Over the last decade and a half, as video content became more accessible and practical, and streaming services introduced massive libraries to audiences around the world, advertisers are learning to adapt to this everchanging landscape. Between traditional TV, mobile, tablets, and connected TV, consumers can watch content anytime, anywhere.
IP advertising transforms how brands connect with their audience. This method uses unique identifiers linked to specific internet connections, allowing precise audience targeting. By focusing on these unique identifiers, marketers can deliver advertisements directly to an individual’s device, ensuring the right message reaches the right person at the right time.
Effective advertising campaigns are paramount in fostering brand recognition. By leveraging local news outlets, marketers can target specific audiences and get their brand’s message across. This helps create a robust platform to advertise to the local community.
Let’s take a deep dive into the world of brand advertising, understanding its essential elements and goals – and see why leveraging local news networks such as News 12 or Spectrum News NY1 is vital for marketers in their branding efforts.
Social media platforms and cable news programs work as connections to the broader world, both nationally and internationally. However, the larger scope doesn’t often refer to regional or local stories. In turn, there are also fewer print newspapers available, which can make people feel isolated from what’s happening in their surrounding area. They have come to increasingly rely on local TV news to remain informed on matters going on in their backyard.
The rise of over-the-top (OTT) and other streaming platforms have diversified the viewing experience. From traditional TV to streaming devices, consumers are watching their favorite programs anywhere and at any time. By adopting a multi-screen advertising strategy, advertisers can reach a wider audience while also delivering a personalized experience for specific audiences.
NYI partnered with Cynopsis Media to create an in-depth look into the power of local media buying titled “Think Nationally. Buy Locally. The Importance of Single-Market Media Buying.” This report explores how single-market media buying uniquely targets consumer segments, while simultaneously growing a brand’s business across the country. Readers will learn key advantages of local market media buys as it pertains to testing & reporting, quality inventory, addressable advertising, multiscreen strategies, and more.
The streaming era has ushered in a change in how audiences consume media. Advertising-based video on demand (AVOD) is at the core of this transformation. It offers brands a way to deliver engaging content while generating revenue through targeted advertising.
New York Interconnect has been named as a finalist for the Cynopsis Best of the Best Awards in the category of Best Multiplatform Branded Campaign. NYI – a joint venture between Altice USA, Charter and Comcast – was nominated alongside media conglomerates Viacom and NBCUniversal.
