Traditional TV

TV is still #1. The most-watched networks.
The most popular shows. The biggest audience.

Connect your brand to the right audience. Traditional TV ad spends are not only a marketing mix must-have, they also continue to be one of the only consistently reliable tools in this ever-changing media landscape.

Align your brand with TV’s biggest shows and audiences.

Make no mistake, traditional TV was, is, and will continue to be one of the most important channels for delivering optimal reach and engagement.

Linear TV will always be one of the most integral components of your media plan. Industry data proves that TV continues to dominate consumer attention and fuels activity on digital platforms.

  • Adults spend more time

    each week with Live + Time-shifted traditional TV versus Streaming.1

  • 91% of TV viewing

    on cable is done LIVE.2

  • 55% of consumers

    agree that advertising keeps them up to date about products & services they need or would like to have.3

The Power of TV

Traditional TV still reigns as one of the most trusted forms of advertising. The strength of the medium still delivers results.

It tells a brand story, creates recognition, and forges an emotional connection that influences purchase decisions and motivates consumers.

TV never looked so good

NYI allows you to integrate branded content directly with the most popular entertainment, sports, and live events. We strategically build media plans that cultivate a rewarding connection between your brand and their audiences – the way only TV can.

Traditional TV with an upgrade?

Check out TV360!