Linear TV

Connect your brand to the biggest programs on the most-watched networks.

Linear TV ad spends are not only a marketing mix must-have, they also continue to be one of the only consistently reliable tools in this ever-changing media landscape.

Align your brand with the biggest shows.

Make no mistake: TV was, is, and will continue to be one of the important channels for delivering optimal reach and engagement.

Despite all the talk of cord-cutting and digital platforms chipping away at traditional TV viewing habits, there is ample data to suggest that TV continues to dominate consumer attention.

  • 42%

    42% of Adults 18+
    spend most of their media time watching TV1

  • 90%

    90% of TV Viewing
    on cable is done LIVE2

  • 58%

    58% of consumers
    prefer advertising on TV over any other medium3

Why your brand needs television

No other medium can tell a brand story, garner the kind of recognition, or create the type of emotional connection that influences purchase decisions the way that television can.

It continues its reign as one of the most trusted forms of advertising; if it weren’t, advertisers wouldn’t continue to pour billions into it. Regardless of their size or budget, brands simply can’t afford to ignore the power of television.

Linear never looked so good

NYI allows you to integrate branded content directly with the most popular entertainment, sports, and live events. We strategically build media plans that cultivate a rewarding connection between your brand and their audience—the way only TV can.

Plus, for the first time ever...

Unleash the power of your linear ad buys with data-infused media plans and conversion analytics across all three major media partners. Now, proving your linear ROI just got a whole lot easier.
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