Addressable TV is an industry breakthrough, allowing brands to deliver different ads to different viewers who are watching the same program in different homes.
Through set top box targeting, advertisers can run a campaign during a specified time slot with creative that is most relevant to the specific consumer, rather than a general ad for the whole audience.
Our data-driven platform accelerates performance by optimizing audience targeting, scaling efficiencies, and improving ROI. This demonstrates the power of addressable advertising, creating a win-win for brands and households alike.