Addressable TV

Target the Household You Want to Reach

In the constantly-evolving media landscape, one thing never changes. NYI’s Addressable TV gives your ads a powerful impact by engaging active and relevant viewers. Our hyper-targeted household-level data makes your TV campaigns about the household, not the program.

It’s all about the household

Addressable TV is an industry breakthrough, allowing brands to deliver different ads to different viewers who are watching the same program in different homes.

Addressable TV is an industry breakthrough, allowing brands to deliver different ads to different viewers who are watching the same program in different homes.

Through set top box targeting, advertisers can run a campaign during a specified time slot with creative they believe will be most relevant to the specific consumer, rather than a general ad for the whole audience.

Our data-driven platform accelerates performance by optimizing audience targeting, scaling efficiencies, and keeping a focus on improving ROI. This strategy has proven to work time and time again.

Advantages of Addressable TV Advertising

  • 01

    Deliver an ad to the specific households you want to reach

  • 02

    Reduce wasted dollars and maximize your budget

  • 03

    Target audiences based on thousands of segmentation variables

NYI offers brands two ways to deliver Addressable TV ads with greater attribution

Creative
Versioning

 

Target households you’re looking to reach with multiple creatives that deliver relevant and relatable messages

  • Run different creative in different HHs, if preferred
  • Reach TV & Streaming viewers
  • Target based on thousands of segmentation variables in Altice, Spectrum, and Fios homes

Impression-Based

Addressable

 

Locate the precise households you want to reach and deliver your message directly to them – and only them.

  • Only target households in your segment
  • Reach TV & streaming viewers
  • Optimize your budget and reduce waste

Did you know...

Consumers prefer seeing messages for products that are relevant to them.
Addressable TV gives advertisers the opportunity to dramatically reduce waste by eliminating exposures to consumers uninterested in their product or brand.
Addressable TV increases ROI by allowing brands to focus on targeting that goes beyond viewership and frequency.
Smaller advertisers who may not be interested in full programming buys across the market can buy a fraction of the overall program.

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