Addressable TV

Target the Household You Want to Reach

In the constantly-evolving media landscape, one thing never changes. NYI’s Addressable TV gives your ads a powerful impact by engaging active and relevant viewers. Our hyper-targeted household-level data makes your TV campaigns about the household, not the program.

It’s all about the household

Addressable TV is an industry breakthrough, allowing brands to deliver different ads to different viewers who are watching the same program in different homes.

Through set top box targeting, advertisers can run a campaign during a specified time slot with creative that is most relevant to the specific consumer, rather than a general ad for the whole audience.

Our data-driven platform accelerates performance by optimizing audience targeting, scaling efficiencies, and improving ROI. This demonstrates the power of addressable advertising, creating a win-win for brands and households alike.

Advantages of Addressable TV Advertising

  • 01

    Target audiences based on thousands of segmentation variables

  • 02

    Deliver an ad to the specific households you want to reach

  • 03

    Reduce wasted dollars and maximize your budget

NYI offers brands two ways to deliver Addressable TV ads with greater attribution

Spot-Based
Addressable

 

Target households you’re looking to reach with multiple creatives that deliver relevant and relatable messages

  • Access audiences across the full NYI footprint
  • Deliver an ad to the very HH you want to reach
  • Run different creatives in different HHs, if preferred
  • Target based on thousands of segmentation variables
  • Return path data available for Altice, Comcast, Spectrum HHs

Impression-Based

Addressable

 

Locate the precise households you want to reach and deliver your message directly to them – and only them.

  • Deliver an ad to the very HH you want to reach
  • Reach households across the Altice Footprint (2.3 million households)
  • Optimize your budget, as your ad spending is based solely on impressions

Did you know...

Consumers prefer seeing messages for products that are relevant to them.
Addressable TV gives advertisers the opportunity to dramatically reduce waste by eliminating exposures to consumers uninterested in their product or brand.
Addressable TV increases ROI by allowing brands to focus on targeting that goes beyond viewership and frequency.
Smaller advertisers who may not be interested in full programming buys across the market can buy a fraction of the overall program.

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