NYI CEO ED RENICKER EXPLAINS HOW ACCURATE TARGETING AND MEASUREMENT BASED ON ACTUAL AUDIENCES IS GAINING MOMENTUM.
Audience-Based Buying Is Ready to Go Mainstream
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The Future of Advertising: Collaboration that Benefits Advertisers
WHEN MEDIA COMPANIES WORK TOGETHER, ADVERTISERS REAP THE REWARDS.
Adweek: A One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
learn moreAltice USA, Charter, and Comcast join to form the (new) New York Interconnect.
download pdfEvaluate Campaign Effectiveness with an Unparalleled Matchback Analysis
A CONVERSION ANALYSIS IS KEY IN GAUGING HOW WELL YOUR CAMPAIGN PERFORMED. HERE’S HOW WE DO IT.