Addressable TV is an industry breakthrough.
Through set-top box and IP data, advertisers can target the audience they want to reach, rather than a general ad for the whole audience.
Target the Household You Want to Reach
In the constantly-evolving media landscape, one thing never changes. NYI’s Addressable TV gives your ads a powerful impact by engaging active and relevant viewers. Our hyper-targeted household-level data makes your TV campaigns about the household, not the program.
Through set-top box and IP data, advertisers can target the audience they want to reach, rather than a general ad for the whole audience.
Target households you’re looking to reach with multiple creatives that deliver relevant and relatable messages
Locate the precise households you want to reach and deliver your message directly to them – and only them.