5 Reasons CTV Video Ads Are Gaining Traction In NY’s Streaming Market

The way people watch content has evolved, and traditional TV is no longer the only way to reach audiences. Connected TV (CTV) video ads in the NY market are now one of the most effective ways to get in front of engaged viewers.

When adding CTV to the marketing mix, brands will find their ads running on various devices including smart TVs and streaming platforms, letting them target households with more precision than ever before. More and more advertisers are finding themselves using this approach for better results.

Here are five reasons why marketers are turning to CTV video ads to connect with audiences in the New York market.

1. Better Audience Targeting

Traditional TV has always been the go-to medium to reach a vast audience. However, this approach often leads to wasted impressions, as ads are sometimes shown to viewers who are not interested in the product or service being advertised. CTV ads, on the other hand, offers a more targeted solution. Now, advertisers can connect with specific households based on their interests, behaviors, and demographics.

For instance, if a fitness brand wants to connect with sports fanatics or a restaurant chain aims to appeal to food aficionados, CTV video ads deliver tailored messages that resonate with the target audience.

2. Ads Are Seen, Not Skipped

Unlike other digital formats where users can scroll past or skip ads, CTV ads are built into streaming content.

Viewers must watch them before returning to their favorite shows or movies. This increases the likelihood of engagement and enables brands to get their messages across without distractions. The result is a more attentive audience and a stronger brand recall.

3. Higher Engagement and Better ROI

CTV’s highly targeted nature leads to higher interaction rates. With data analytics, advertisers can track performance, measure views, and understand how their ads are driving action.

These reporting campaigns can help marketers refine their approach and improve results. The ability to measure return on investment makes CTV advertising one of the most effective ways to spend marketing dollars.

4. Flexibility Across Devices

In the New York market, audiences are engaging with TV content across multiple screens, making it crucial for brands to adapt to their advertising strategies. CTV video ads in the New York DMA are not limited to just smart TVs – they extend their reach across various devices including gaming consoles, streaming apps, and mobile. This multi-screen flexibility allows brands to connect with audiences wherever they’re watching TV content.

If someone is streaming a show at home or watching it on a mobile device, brands can stay visible across platforms.

5. Data-Driven Advertising

With traditional TV, measuring ad success has often been a time-consuming process. CTV is shifting the measurement process by providing real-time insights into a campaign.

Advertisers are now equipped with valuable reporting that reveals who watched their ads, how long they engaged, and what actions they took afterward. This data attribution empowers brands to make data-driven decisions, refine messaging, and adjust targeting strategies to improve campaign results.

For brands looking to connect with their audiences more effectively and leverage the power of data analytics, the New York Interconnect (NYI) is here to help. Reach out to us today to explore how we can elevate your advertising efforts through innovative CTV solutions.