IP Targeting

Take your brand’s addressable message to audiences across 25+ million devices1 in the NY DMA.

Now more than ever, it’s essential to interact with consumers on the devices they utilize daily—mobile, tablets, laptops, and desktops. With addressable technology through IP targeting, we help you instantly capture audience attention and drive deeper brand engagement.

Precise access to digital audiences.

NYI leverages innovative audience-targeting technology to keep brands ahead of the curve. By partnering with Internet Service Providers (ISP), NYI can anonymously connect households to their IP addresses with an unprecedented level of accuracy.

This targeting, in turn, creates those all-important one-to-one connections by delivering a brand’s message to the right consumers across multiple devices—inside and outside the home.

NYI will provide monthly reports to quantify how this IP targeting is reaching your customers. We are able to measure clicks, impressions, click-through rates, conversions, view throughs, and assess top performing creatives. Plus, with “match-back” reports, you’ll see exactly which customers came from your IP targeting campaign. That way, you can continue to evolve your campaign to reach your audience in the best possible way.

It's your brand message digitally sent to the very people you want to receive it.

  • IP Address

  • Household address

  • Ads delivered to digital platforms

  • Reporting & attribution

  • 01

    We offer precise access to digital audiences.

  • 02

    We deliver IP to over 5 million households and over 25 million devices.

  • 03

    We target customers with an unprecedented level of accuracy (including geographic targeting) because we are connected to the ISP.