NYI leverages innovative audience-targeting technology to keep brands ahead of the curve. By partnering with Internet Service Providers (ISP), NYI can anonymously connect households to their IP addresses with an unprecedented level of accuracy.
This targeting, in turn, creates those all-important one-to-one connections by delivering a brand’s message to the right consumers across multiple devices—inside and outside the home.
NYI will provide monthly reports to quantify how this IP targeting is reaching your customers. We are able to measure clicks, impressions, click-through rates, conversions, view throughs, and assess top performing creatives. Plus, with “match-back” reports, you’ll see exactly which customers came from your IP targeting campaign. That way, you can continue to evolve your campaign to reach your audience in the best possible way.