The Board of New York Interconnect, LLC (NYI) is pleased to announce the appointment of Andrew Kandel as Chief Executive Officer, effective March 20.
NYI Rebrands Widely Adopted Data-Driven TV Solution to TV360
New York Interconnect (NYI) – a joint venture between Altice USA, Charter and Comcast – today announced the rebranding of its data-driven TV media planning, buying and optimization solution to TV360. Formerly known as TV+, this first of its kind industry solution reflects the company’s commitment to the evolution of TV, and the marrying of data and attribution capabilities to close the campaign loop for advertisers. TV360 effectively enables data-infused linear TV, providing best-in-class conversion analytics using privacy-compliant first-party data from Altice USA, Charter, and Comcast, as well as third-party data from industry-leading partners.
Cable Holds Court: March Madness and NBA Games on Cable Makes Advertising to Sports Enthusiasts a Slam Dunk
New York Interconnect (NYI) – a joint venture among Altice USA, Charter and Comcast – today announced that it is poised to deliver top results for marketers as basketball enthusiasts tune into their favorite cable stations for NCAA’s March Madness 2022 and the NBA playoffs and All Star Game.