News & Notes

New York Interconnect (NYI) is thrilled to announce its inclusion as one of the esteemed participants in the 2025 CIMM & TVB Local Innovation Showcase, a highlight of unique innovations in the evolving TV and video ecosystem, as noted in Forbes. As the industry continues to shift, the need to adapt targeting and measurement initiatives has never been more pressing. NYI’s case studies across the automotive, programming, and political vertical markets represent our innovation within data integration, campaign optimization, campaign delivery, measurement, and attribution.

NYI’s Director of Advanced Platforms, Jim McGraw, sat down with MediaVillage sports podcast host, Justin Paura, to discuss all the excitement surrounding the MLB and how the New York market helps advertisers reach sports fans across all screens!

The number of applicants for higher education in 2023 is at an all-time high. There has been an increase of 30% of total applicants since 2019, according to new date released by the Common App. What are the implications of this trend for higher education institutions and their marketing strategies?

MediaVillage sports podcast host, Justin Paura, sits down with our own Conor Teehan to discuss all the excitement that is March Madness!

In the recent CMO Alliance podcast, “Laying Down the Video Measurement Gauntlet,” our resident TV measurement expert, Betsy Rella, helps listeners navigate the complications of today’s fragmented media landscape and discusses everything insiders need to know about the future of TV measurement.

Getting viewers to discover a particular program is arguably one of the biggest challenges for marketers in today’s highly fragmented media landscape. And breaking through the noise to reach the right people at the right time requires more than a great message. Data and the platforms that marketers choose are key. But not all data is created equally and not all platforms are where to find particular target audiences.

Deciding where and when to advertise during the end-of-year holidays can be overwhelming for advertisers. Every year, more networks get into the Christmas spirit, and content starts airing as early as October. That gives brands rich opportunities to reach consumers who are curled up with hot cocoa to watch their favorite shows and with money to spend on gifts. But they need innovative creative and well-designed campaigns that reach the right audiences.

MediaVillage sports podcast host, Justin Paura, sat down with NYI National Account Executive, Colin Langan, to discuss the excitement of the World Cup and why one of the most popular tournaments around the globe has such a big impact in the New York market.

As American consumers return to restaurant dining and start to get back to their pre-pandemic food-shopping routines, it might seem like the food-delivery business is in a bit of a decline. But it’s actually booming, as is the opportunity for relevant brands to launch successful ad campaigns.

Since the Mets entered Major League Baseball in 1962, the Mets and Yankees have earned a spot in the post-season, in the same year, only four times. Both teams are off to great starts and enjoying significant leads in their respective divisions this season, and prospects are looking good for a fifth time this year.

Linear TV has long been the foundation of successful TV media political advertising campaigns. Yet, over the last several years, the TV landscape has exploded—so much so that the very definition of TV itself has changed. The TV medium now traverses all screens. Therein lies a powerful, growing opportunity for all political marketers.

When online sports betting launched in the New York market this past January, it opened up a brand new business vertical, and sportsbook advertisers are lining up to get in the game. Tom McLoughlin, NYI’s VP of of Regional Sales, spoke to MediaVillage about how this exciting new category is performing, discussing everything from the importance of data in planning a campaign to why all eyes are on New York as the online sports betting business continues to evolve.

Now that a Super Bowl champion has been crowned and basketball has come to the forefront of the sports world, New York Interconnect’s Colin Langan joins us to discuss March Madness and the NBA playoffs — and how NYI gives advertisers access to the biggest games.

There’s no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball.