Telescoping is one of the New York Interconnect’s latest innovations that can make your advertising dollars work harder for you. This cutting-edge technology powers up a :30 commercial and enables viewers to find out more information about your brand and product at the moment they are viewing your spot. These Power :30 commercials can now lead to deeper, more personal engagement with viewers via this ground-breaking connection to long form content. By pressing the ‘Select’ button on a remote during :30 commercials, the viewer navigates to longer advertiser content.

Benefits:

• More relevant brand engagement directly with consumers
• More qualified and valuable leads
• More accountability and measurability

Usage Measurements:

• Number of overlays impressions
• Number of select actions