SPEED CHANNEL

Car Warriors

Wednesdays, 9pm

Car Warriors, an intense 72-hour, no-holds-barred car customizing competition between a team of hand-picked all-stars and the best local shops from around the country.


SPEED is dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. SPEED has exclusive coverage of the NASCAR Craftsman Truck Series, Formula One, World Rally, Supercross, ARCA, IHRA, ALMS, Grand American Road Racing, and live coverage of AMA and FIM motorcycle road racing events. In addition, it features original programs in Primetime with original auto lifestyle and magazine shows including Pinks, Unique Whips, Texas Hardtails and Build or Bust. From racing to restoration. Classics to car shows. Whatever they’re into, its all about SPEED.

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SPEED CHANNEL Demographics

Speed Channel viewers in the New York DMA are:

  • 32.3% white collar/professional/manager
  • Median HH Income: $87,584
  • 69.1% own their home

Speed Channel viewers are technologically savvy:

  • 92.7% own a personal computer
  • 80.7% access the Internet

 Demographics:

  • 80.9% Male; 19.1% Female
  • 59.9% A18-49
  • 65.9% A 25-54
Source: Scarborough Research, Sept’10-Aug’11, New York DMA.

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