Quantitative Research Data

• Nielsen Media Research
• POLK Automotive Data

Qualitative Research Data

• Scarborough Research
• Mediamark Research Inc (MRI)

Resources

• Strata Software – comprehensive third party processing tools
• TargetPro / Map Info & Microsoft Map-point – mapping software
• Omniture – reporting tool for interactive television metrics
• Doubleclick – reporting of banner activity for both online and television