THE WEATHER CHANNEL

Storm Stories
Weekends at 8pm

Storm Stories features the real-life experiences of survivors and rescuers who have battled the worst weather events in nature. Each episode give witness to weather at its most unpredictable and most deadly moments. Only the struggle of man against Nature can create these dramatic and authentic stories. The host of the show is Jim Cantore, a veteran meteorologist on the Weather Channel.

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THE WEATHER CHANNEL

The Weather Channel brings timely weather information to the world. It’s the place where people of all ages turn to find out the latest in breaking weather news, current weather information and original weather programming.

THE WEATHER CHANNEL Demographics

Weather Channel viewers in the New York DMA are:
  • 30% have 4+ years of college
  • 43% white collar, professional, managers
  • Have a median household income of 73,651
  • 65% own their home

AMC viewers are technologically savvy:

  • 72% own a personal computer
  • 65% accessed the Internet past 30 days

Demographics:

  • 50% Male; 50% Female
  • 49% are between the ages of 25-54
  • 52% are between the ages of 18-49

Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09). Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.

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