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VH1
Basketball Wives
Sundays at 10:30pm
This series is about the insider life of the wives, girlfriends and a few ex-wives of some of the biggest ballers in the game. These ladies drive the best cars, live in the biggest mansions, wear designer clothes and jewelry and only travel first class. But living the high life is not all glamour. In order to protect it, they have to deal with the jealousies and dramas of living in the inner circle. They must also keep the groupies at bay while their husbands and boyfriends are traveling on the road for over six months of the year playing ball all-the-while wondering if their spouses are being faithful to them.
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VH1
VH1 explores, exposes, and celebrates the power of music, artists, and pop culture.
Print-safe pageVH1 Demographics
VH1 viewers in the New York DMA are:- 34% have 4+ years of college
- 54% white collar, professional, managers
- Have a median household income of $74,465
- 81% own a personal/home computer
- 51% own their home
- 84% access the internet
VH1 viewers are on the cutting edge of popular culture!
| Index | |
| Usually see a new movie within first two weeks of opening |
157 |
| Purchases made past 3 months: |
|
| CDs | 138 |
| DVD Movies | 154 |
| Video Games Cartridges/Discs | 161 |
| Video Tapes | 135 |
| Items/Services HH Plans To Buy Next 12 Months |
|
| DVD Player | 169 |
| MP3 Player | 190 |
| Video Game System | 182 |
| Wireless/Cellular Service for Self | 171 |
| Events Attend/Places Visited Past Year |
|
| R&B/Rap/Hip-Hop Concert | 250 |
| Rock Concert |
222 |
Demographics:
- 52% Male; 31% Female
- 38% A 18-49; 44% A25-54
Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09). Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009..