NICK AT NITE

The Cosby Show
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This quintessential '80s sitcom left its mark on generations of TV fans, both for its astonishing ratings (it was No. 1 for five straight seasons, something only All in the Family can match) and its groundbreaking format, which took a well-known comedian (Bill Cosby) and incorporated him into the fabric of an African-American family structure. The result struck a chord with viewers -- among them some young comedians and actors who would later use The Cosby Show for inspiration and their own success (The Bernie Mac Show, The Fresh Prince of Bel-Air, In Living Color, The Simpsons, Mad TV). It ran on NBC from 1984 to 1992.


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NICK AT NITE

In the evening, the Nickelodeon delivers family fun as it switches into Nick at Nite, featuring the best-loved and time-tested shows. It’s the place for TV hits! Viewers tune in to see enduring hit shows like The Brady Bunch, Three’s Company and All in the Family. With Nick at Nite’s exclusive all-nite, all-hit formula, viewers can count on the best in sitcom entertainment whenever they watch.

NICK AT NITE Demographics

Nick at Nite viewers are upscale!
  • 26% have 4+ years of college
  • 47% are white collar, professional, managers
  • Their median household income is $66,367
  • 77% own a personal/home computer
  • 50% own their home
  • 73% access the internet

Nick at Nite viewers are decision-making purchasers!

Items Purchased as a Primary Decision Maker/Female: Index
Large/Small Kitchen Appliances 114
Furniture
124
Personal Computer/Computer Software 136
New Car 103
Audio/Video Equipment or VCR 137
Long Distance Carrier 118
Insurance
121
Hotels 117
Car Rental 116
Airlines 114

Demographics:

  • 45% Male; 53% Female
  • 78% are between the ages of 18-49
  • 70% are between the ages of 25-54

Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09). Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.

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