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HGTV
Saturday Mornings
Saturdays, 10am-12n
It's project time on HGTV every Saturday morning. Viewers watch and learn how to improve their homes with espisodes of Don't Sweat It, Hammer Heads, Over Your Head and Carter Can.
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HGTV
HGTV brings viewers ideas, information, and inspiration from America's leading homebuilders, decorators, gardeners and craft experts. HGTV offers something for every interest, no matter what the viewer’s age or lifestyle. They'll always find exciting and entertaining new programs to keep them up-to-date on the latest trends.
Print-safe pageHGTV Demographics
HGTV viewers in the New York DMA are upscale!- 35% have 4+ years of college
- 53% are white collar, professional, managers
- They have a median household income of $91,905
- 72% own their home
- 80% own a personal computer
- 77% access the internet
HGTV viewers spare no expense for the beauty of their homes!
| Leisure Activities Past 12 Months: | Index |
| Gardening | 159 |
| HH items bought Past 12 Months: |
|
| Hardware, Building, Paint, Lawn, Garden
Items |
137 |
| Type Home Improvement Done Past year: | |
| Remodeled Kitchen |
175 |
| Remodeled Bathroom | 129 |
| Paint/Wallpaper | 157 |
| Landscaping | 186 |
| Carpet/Floor Coverings |
160 |
| Exterior Paint/Siding | 167 |
| Any Addition | 171 |
| Spent $1,000+ Past 12 Months: |
|
| Carpet/Floor Covering | 188 |
| Spent $1,000+ Past 12 Months: |
|
| Landscaping |
200 |
| Spent $500+ Past 12 Months: | |
| Paint/Wallpaper |
195 |
| Spent $3,000+ Past Months: |
|
| Remodeling/Addition | 168 |
| Spent $3,000+ Past Months: | |
| All Home Improvement | 160 |
Demographics:
- 34% Male; 66% Female
- 59% are between the ages of 25-54
- 54% are between the ages of 18-49
Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09).
Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.