DISCOVERY CHANNEL

Dirty Jobs
Tuesdays at 9pm

In Dirty Jobs, host and everyman Mike Rowe brings viewers an unflinching look at the unsung American worker, and the unusual but vital vocations that must be done. There's a lot to learn as Rowe introduces us to an elite assortment of men and women making their living doing the most unthinkable jobs, from sheep castrating to maggot farming to abandoned mine shaft plugging.

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DISCOVERY CHANNEL

Illustrating the world in all its wonder, diversity and amazement, Discovery Channel creates the highest quality content that ignites viewers curiosity, immerses them in the how and why, and satisfies them with information.

DISCOVERY CHANNEL Demographics

Discovery's audience in the New York DMA is:
  • 28% have 4+ years of college
  • 43% white collar, professional, managers
  • Has a median household income of $72,359
  • 61% own a personal/home computer
  • 61% own their home
  • 65% access the internet

Demographics:

  • 56% Male; 445% Female
  • 57% are between the ages of 18-49
  • 58% are between the ages of 25-54

Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09). Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.

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