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CNN
Anderson Cooper 360º
Weeknights, 10pm
Anderson Cooper anchors a provocative alternative to the typical network evening newscast, going beyond the headlines to tell stories in-depth and from multiple points of view.
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CNN
Every day, every night, everywhere, viewers depend on CNN for its unparalleled coverage of breaking news and dynamic blend of debate and in-depth analysis. With more worldwide bureaus than any other news operation, CNN’s respected family of journalists are uniquely positioned to put viewers in the center of the day’s biggest stories, whenever & wherever they happen.
Print-safe pageCNN Demographics
CNN viewers are upscale:- 46% are white collar, professional, managers
- 38% have 4+ years of college
- Their median household income is $82,182
- 62% own their home
- 81% own a personal computer
- 79% access the internet
CNN viewers are financially savvy and curious about the world:
| Professional Services Used by CNN viewers Past 12 Months: |
Index |
| Accountant | 117 |
| Full-Service Stockbroker | 137 |
| Online Investing/Stock Trading | 126 |
| Financial Planner |
123 |
| Investments CNN viewers have: | |
| Bonds | 114 |
| Money Market Funds |
122 |
| Mutual Funds | 120 |
| Second Home/Real Estate Property |
126 |
| Stock/Stock Options | 123 |
| Savings Bonds | 113 |
| Media Usage: Five Cume Newspaper-Daily: | |
| New York Times | 122 |
| Wall Street Journal |
119 |
| USA Today | 119 |
| Issue Read Past 6 Months: | |
| US News & World Report | 141 |
Demographics:
- 51% Male; 49% Female
- 53% are between the ages of 25-54
- 52% are between the ages of 18-49
Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09).
Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.