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CNBC
Squawk Box
Weeekdays, 6-9am
Squawk Box now features a new tri-anchor ensemble anchored by CNBC's Joe Kernen, Becky Quick and Carl Quintanilla. The ensemble will mix business news and an un-scripted and fast-paced exchange of banter as the trading day unfolds on Wall Street.
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CNBC
CNBC provides real-time financial market coverage and business news. Viewers tune in to watch the well polished team of anchors, reporters and contributors that CNBC offers.
Print-safe pageCNBC Demographics
CNBC viewers are upscale, affluent and influential:- 45% are white collar, professional, managers
- 41% have 4+ years of college
- They have a median household income of $88,625
- 69% own their home
- 82% own a personal computer
- 80% access the internet
CNBC viewers are financially savvy and curious about their world:
| Professional Services Used by CNBC viewers Past 12 Months: |
Index |
| Accountant | 123 |
| Full-Service Stockbroker | 165 |
| Online Investing/Stock Trading | 173 |
| Financial Planner | 130 |
| Investments CNBC viewers have: |
|
| Bonds | 125 |
| Money Market Funds | 134 |
| Mutual Funds | 132 |
| Second Home/Real Estate Property | 126 |
| Stock/Stock Options | 132 |
| Savings Bonds | 120 |
| Media Usage: Five Cume Newspaper-Daily: | |
| New York Times | 123 |
| Wall Street Journal | 129 |
| USA Today | 115 |
| Avg. Issue Read Past 4 Weeks: | |
| Crain’s New York Business | 115 |
| Issue Read Past 6 Months: | |
| US News & World Report | 148 |
Demographics:
- 61% Male; 39% Female
- 42% are between the ages of 25-54
- 47% are between the ages of 18-49
Source: Scarborough, New York, NY 2009 Release (Sep’08-Aug‘09). Median HH Income: 2008 Doublebase Mediamark Research, New York DMA. Subscribers: Cablevision Network Subscribers 4Q 2009.