ANIMAL PLANET

Planet's Best with Terri and Bindi
Sundays at 8pm

The last great escape with the family is now wilder than ever with Terri and Bindi Irwin as they host Animal Planet's best specials. They'll introduce viewers to one thousand and one animals, test their animal brain power and answer their questions on everything animal.

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ANIMAL PLANET

Animal Planet brings the special human-animal connection to life every day. Inspired by the whoa, wow and wonder of the animal kingdom, the network sparks the imagination, generates excitement, inspires curiosity and learning in every home they reach.

ANIMAL PLANET Demographics

Animal Planet's audience in the New York DMA is:
  • 24% have 4+ years of college
  • 40% white collar, professional, managers
  • Have a median household income of $69,378
  • 55% own their home
  • 61% more likely to be pet owners

Animal Planet viewers are technologically savvy:

  • 79% own a personal computer
  • 78% accessed the Internet past 30 days

Demographics:

  • 49% Male; 51% Female
  • 61% are between the ages of 18-49
  • 57% are between the ages of 25-54

Source: Scarborough, New York, NY (Sep '04-Aug ‘05). * Median HH Income: 2005 Doublebase Mediamark Research, New York DMA.

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