2012 MTV Movie Awards
Premieres June 3rd at 9pm
The MTV Movie Awards is the industry’s most unique cinematic awards show, giving viewers a night of surprises, celebration, and gut-busting laughs. The 2012 MTV Movie Awards will be the can’t miss awards show of the year.
MTV has a deep bond with the young adult audience. From fashion, lifestyle and sports to attitudes, politics and trends, MTV offers viewers answers to their questions about what’s fresh, honest and groundbreaking. Music is relevant to every young adult’s life and MTV is their source, confidante, sounding board, partner and much more.
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MTV Demographics
MTV viewers in the New York DMA are:
- 32.4% have 4+ years of college
- 28.8% white collar, professional, managers
- Have a median household income of $76,157
- 96.7% own a personal/home computer
- 48.8% own their home
- 87.8% access the internet
Demographics:
- 41.3% Male; 58.7% Female
- 85% viewers between the age 18-49
- 65.4% between the age 25-54