MTV has a deep bond with the young adult audience. From fashion, lifestyle and sports to attitudes, politics and trends, MTV offers viewers answers to their questions about what’s fresh, honest and groundbreaking. Music is relevant to every young adult’s life and MTV is their source, confidante, sounding board, partner and much more.

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MTV Demographics

MTV viewers in the New York DMA are:

  • 25.8% have 4+ years of college
  • 18.4% white collar, professional, managers
  • Have a median household income of $65,897
  • 43.0% own their home


  • 40.8% Male; 59.2% Female
  • 86.8% viewers between the age 18-49
  • 60.9% between the age 25-54
Source: Scarborough Research, Mar’12-Feb’13, New York DMA. Base: Adults 18+

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