New York Interconnect

  Examples of some of the tools we employ to gather quantitative data include:

  Strata Software
  A third party processor of local Nielsen Media Research cable data, Strata   provides essential local cable area, zone and system level ratings as well
  as DMA reach and frequency.

  Galaxy Navigator Overnight Ratings
  This Nielsen Media Research software product provides local quarter-hour   household ratings, shares and HUTs reported on a daily basis. The reports
  include viewing for all broadcast and cable programming.

  Examples of some of the tools we employ to gather qualitative data include:

  Mediamark Research, Inc. (MRI)
  The data provided by MRI includes a local market report generated
  specifically for the New York DMA. This report covers categories such as
  demographics, geography, product and service usage, as well as media   habits.

  Scarborough
  Scarborough Research is the nation’s leading local market research tool,   providing critical information on local market demographics, geography,   media usage and the purchasing patterns of products and services.

  Other tools used for audience analysis include Nielsen Media Research,
  Competitive Media Reporting, and Target Pro/Map Info. In addition, to   remain on top of the competitive environment, The New York
  Interconnect subscribes to SQAD (Spot Quotations and Data),
  Media Market Guide and Voice Trak/Burelle.