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Food
Network, Sci-Fi, Court TV, Bravo, Cartoon Network, Animal
Planet
and Fox News Channel Now Among New
Nets Available on NYI
New
SeaChange Digital Hardware Insertion System and CAM
System's
Eclipse Software Offers Customers Enhanced
Convenience and Flexibility
September 20, 2000 -- The New York
Interconnect (NYI) announced today
that it has begun
insertion on 11 new networks - The Food Network,
Sci-Fi,
TNN, Court TV, Bravo, The Weather Channel, Home
& Garden Television
(HGTV), Cartoon Network, FX,
Animal Planet and Fox News Channel - adding
to its growing
catalog of inventory. NYI, which is managed by the
Rainbow
Advertising Sales Corporation (RASCO) and jointly
owned by Cablevision
Systems Corporation and Comcast Cable
Communications, sells advertising
time across 38 cable
systems in the New York DMA, reaching over 3.5 million
in the New York
metropolitan area.
The addition of the new networks brings
the total number of channels
represented by NYI up to 31.
NYI, which offers fiber distribution to all of its
headends
in the New York DMA, enables advertisers to air spots
simultaneously
across 38 New York DMA cable systems on all
of the major cable networks
represented by NYI. These
include: TNT, CNBC, MTV, Nickelodeon, Discovery,
ESPN, CNN,
Lifetime, USA, A&E, Comedy, E!, ESPN2, VH1, MSNBC, BET, TBS,
TLC, History and FOX Family. In addition, NYI can create
customized packages
for advertisers targeting specific
demographic and geographic audiences within
the New York DMA.
"The tremendous diversity of programming
now available through NYI enables
advertisers to target
virtually any demographic quickly, conveniently and
cost
effectively," said Eglon Simons, Senior Vice
President, General Manager of NYI.
"The addition of these 11 new
networks provides NYI with a first rate inventory,
enabling us to provide customers with truly optimal choice and
flexibility."
Concurrent with
the addition of the 11 networks, NYI announced that it has
also upgraded its SeaChange Spot System, a sophisticated
digital ad insertion
system. Utilized worldwide by hundreds
of operators in some of the industry's
largest markets, the
SeaChange Spot System enables NYI to insert
advertisements
onto multiple zones, channels, and single headends with
digital
precision and centralized
management. "The SeaChange Spot System further
enables NYI to easily and reliably manage
complex, multi-channel, multi-zone
operations," said Simons. "This system,
operating in
conjunction with Cablevision's fiber-optic infrastructure, has
made
NYI a truly
state-of-the-art operation."
In conjunction with the SeaChange Spot
System hardware, CAM Systems, LLC
has installed its Eclipse software
application in the NYI. This system allows NYI
to accurately manage all aspects
of its cable sales process through web-based
software, in a
customer friendly atmosphere. In addition to the scalability,
CAM
bundles an innovative feature set, e-commerce, and web
server capability
with every installation. The addition of
the Eclipse software further expands
data storage
capability of the SeaChange Spot System, which was first
installed in 1997.
"With Eclipse's scalability and automated
features it is easier to produce a
software package that
could almost assure a quantifiable payback," said
Simons.
"We have access to 300 miles of fiber-optic cable that link 38
headends, therefore we are certain that the Eclipse
software will produce
that
result."
To receive up to
the minute information, overnight ratings and learn how
NYI
provides one-stop cable television media buying
capabilities, both clients and
consumers can sign onto
NYI's new website at www.nyinterconnect.com.
The Eclipse software that will enable clients to purchase
ads over the NYI
website, will be available in the near
future.
Established in 1993, the New York
Interconnect (NYI) was the first totally
hard-wired major market interconnect in the United
States. Today is the
largest interconnect in the country,
representing over 3.5 million cable
households on 38 cable
systems in the New York DMA representing
Cablevision,
Comcast, MediaOne and Adelphia.
Formed in 1984,
Rainbow Advertising Sales Corporation (RASCO), the
advertising
division of Rainbow Media Holdings, Inc.,
is now the cable industry's largest
and most diverse
advertising representation firm. With a staff of over
500
sales professionals in 32 offices nationwide, RASCO
manages ten divisions
including: Local, New York
Interconnect (NYI), Regional News Rep (RNR),
News 12
Sales, Northern Ohio Interconnect (NOI), MetroChannels, MuchMusic
USA,
Bravo Networks, AMC Networks and Interactive Sales.
Rainbow Media
Holdings, Inc., a subsidiary of Cablevision Systems
Corporation
and NBC, is at the forefront of innovation in
cable programming. Rainbow
manages American Movie
Classics, Romance Classics, Bravo, The Independent
Film
Channel, MuchMusic USA, Rainbow Sports, News 12 Networks and
MetroChannels as well as the Rainbow Advertising Sales
Corporation and Rainbow
Network Communications.
Rainbow holds a majority stake in Madison Square
Garden
Properties, which includes the Madison Square Garden Arena complex,
the Knicks and the Rangers professional sports teams, the
MSG television network,
Radio City Entertainment and a
long-term lease on Radio City Music Hall. In
addition, Rainbow is a
fifty-percent partner in Fox Sports Net. Cablevision
Systems Corporation is one of the nation's leading
telecommunications
and entertainment companies, and
one of the largest operators of cable
television systems in
the United States. Cablevision serves more than 3.4
million
cable customers with major operations in the New
York, Boston, and Cleveland
metropolitan areas. Its
subsidiary, Rainbow Media Holdings, Inc.,
manages
entertainment, news and sports programming, and is
a 50-percent partner in
Fox Sports Net. The Company owns a
majority interest in Madison Square
Garden, which includes
the arena complex, the New York Knicks, the New
York
Rangers, as well as the
MSG Network. Its Radio City Entertainment manages
the entertainment
operations and holds a long-term lease on New York's
famed
Radio City Music Hall. Cablevision Lightpath, a
wholly owned subsidiary, provides
telephone service to more
than 1,000 businesses on Long Island and in
Connecticut,
while Optimum Online offers high-speed online
and Internet access via cable
modems to customers in New
York and Connecticut. Cablevision also owns and
operates the Nobody Beats The Wiz stores.
Headquartered in Philadelphia, Comcast
Cable is a division of Comcast Corporation (www.comcast.com),
a developer, manager and operator of broadband cable
networks and provider of programming content. Comcast
Cable is the third largest
cable company in the United
States. Providing basic cable, digital cable and
high speed Internet services, Comcast Cable is the company
to look to first for
the communications products and
services that connect people to what's important
in their
lives. Incorporating pending cable transactions, the company's more
than
10,000 cable division employees will serve more than
8.2 million customers in six
geographic
regions.
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