It’s the place for TV hits! Viewers tune in to see enduring hit shows like The Brady Bunch, Three’s Company and All in the Family. With Nick at Nite’s exclusive all-nite, all-hit formula, viewers can count on the best in sitcom entertainment whenever they watch. It’s timeless television!

Nick at Nite viewers are upscale!

• 77% are white collar, professional, managers
• Their median household income is $66,353
• 76% own personal computers
• 68% have accessed the Internet over the past 30   days

Nick at Nite viewers are decision-making purchasers!

 
Items Purchased by a Primary Decision Maker/Female:
Index
Large/Small Kitchen Appliances
118
Furniture
118
Computer Software
117
Personal Computer
120
Insurance
124
New Car
122

Demographics:

• 38% Male; 62% Female
• 77% are between the ages of 18-49
• 70% are between the ages of 25-54

New York DMA Viewer Gender/Age Distribution


Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).

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