Nickelodeon connects with kids and helps kids connect with their world through entertainment. Nick knows kids deserve as rich and varied a menu of TV viewing options as adults, so they offer everything from game shows to comedies to Emmy Award-winning animation. Popular programming includes Rugrats, Hey Arnold and Spongebob. 

 
% Audience Composition by Daypart:
C2-5
C6-11
T12-17
M-F 7a-9a
26.7
50.2
11.3
M-F 9a-2p
39.8
36.5
11.3
M-F 2p-6p
28.0
42.9
14.8
M-F 6p-8p
39.9
41.1
7.2
Sa-Su 7a-9a
33.6
41.9
6.0
Sa-Su 9a-2p
26.1
37.3
14.6
Sa-Su 2p-6p
20.3
47.8
13.6
Sa-Su 6p-8p
26.7
43.0
15.8
Presence of Any Child by Age:
Index
C2-5
208
C6-11
185
T12-17
24.7
50.1
135

Demographics:

• 35% Male; 65% Female
• 85% are between the ages of 18-49
• 75% are between the ages of 25-54
Presence of Any Child by Age:
C6-11 205
C2-5 240
T12-17 144


New York DMA Viewer Gender/Age Distribution

Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).
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