For a generation of consumers that demands news on their terms, MSNBC delivers the whole picture. A destination for today's new economy consumers, MSNBC leverages the power of the NBC brand to provide superior news and information when and how they want it -- 24 hours a day/7 days a week.

MSNBC viewers in the New York DMA are upscale!

• 81% are white collar, professional, managers
• 30% are more likely to hold post-graduate degrees
• They have a median household income of $82,679
• 65% own their home
• 45% are more likely to have used on-line services to
  access financial information
• 64% are more likely to purchase items or services
  on-line

MSNBC viewers are financially savvy and curious about their world:

  
Professional Services Used by MSNBC viewers over the past 12 Months:
Index
Full-Service Stockbroker
183
Discount Stockbroker
154
Financial Planner
124
Investments MSNBC viewers have:
Money Market Funds
151
Mutual Funds
144
Second Home/Real Estate Property
122
Stock/Stock Options
143
Read in the Past Week:
Wall Street Journal
132
USA Today
159
New York Times
122

Demographics:

• 55% Male; 45% Female
• 62% are between the ages of 25-54
• 59% are between the ages of 18-49

New York DMA Viewer Gender/Age Distribution

Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).