HGTV brings you ideas, information, and inspiration from America's leading homebuilders, decorators, gardeners and craft experts. Find all the information you need to know, whether it’s retiling the bathroom, collecting antiques for the holidays or creating a water garden. HGTV offers something for every interest, no matter what age or lifestyle.

HGTV viewers in the New York DMA are upscale!

• 82% are white collar, professional, managers
• 28% are more likely to hold a post-graduate degree
• They have a median household income of $66,879
• 71% own their home
• 77% own a personal computer
• 70% have accessed the Internet in the past 30 days

HGTV viewers spare no expense for the beauty of
their homes!

 
Leisure activities over the past 12 months:
Index
Gardening
177
Household items bought over the past 12 months:
Hardware, Building, Paint, Lawn, Garden Items
144
Type of home improvement done over the past month:
Remodeling/Addition
177
Paint/Wallpaper

173
Landscaping
183
Carpet/Floor Coverings
166

Demographics:
• 40% Male; 60% Female
• 64% are between the ages of 25-54
• 61% are between the ages of 18-49

New York DMA Viewer Gender/Age Distribution
 

Source: Scarborough, New York, NY (March '00 - Feb '01).
2000 Doublebase Mediamark Research, Base: New York Mediamarket
Nielsen, New York Total HH May '01.
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