The sports network for today’s sports fans, ESPN televises more than 5,100 hours of live and original sports programming every year, covering more than 65 sports. ESPN gives viewers a mix of event programming, series, news, and special events, including coverage of the NFL, NBA, major league baseball, golf, the NHL, auto racing, and college basketball. On ESPN you can see specials like the ESPY Awards and original sports information programming including Baseball Tonight and the can’t miss recap for every sports fan, SportsCenter.

ESPN viewers in the New York DMA are:
• 74% white collar, professional, managers
• Have a median household income of $69,828

ESPN viewers are active and technologically savvy:
• 71% own a personal computer
• 66% have accessed the Internet over the past 30 days
• 64% more likely to have attended a professional sports    event

Demographic:
• 72% Male; 28% Female
• 63% are between the ages of 18-49
• 59% are between the ages of 25-54

New York DMA Viewer Gender/Age Distribution

 


Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).

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