E! Entertainment Television is the only network devoted entirely to the world of celebrities, entertainment, and pop culture. E! features in-depth celebrity interviews, daily entertainment news and lifestyle-related features. E! goes behind-the-scenes to show the making of movies, television shows, Broadway hits, music events and live, in-depth coverage of awards shows.

E! Viewers in the New York DMA are upscale!
• 77% are white collar, professional, managers
• They have a median household income of $64,465
• 75% own a personal computer
• 70% have accessed the Internet during the past
   30 days

E! viewers are on the cutting edge of popular culture!

 
 
Index
Usually see a movie within first two weeks of opening
147
# Times attended a movie over the past 3 months:
3+
138
Financial Planner
121
Purchases made over the past 3 months:
CDs
131
DVD Movies
131
Use on-line services:
To watch video programming
209

Demographics:
• 50% Male; 50% Female
• Primary Demo: A18-49 (72%)
• Secondary Demo: A25-54 (66%)

New York DMA Viewer Gender/Age Distribution


Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).
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