Discovery features unique and riveting original programs
in the genres of science and technology, natural history and human adventure. Every day there’s something new and exciting to discover. Programs range from the decorating “how-to” series hosted by Emmy Award-winning Christopher Lowell to primetime specials like Raising the Mammoth that transport viewers to lost prehistoric worlds.

Discovery’s audience in the New York DMA is:
• 71% white collar, professional, managers
• Has a median household income of $72,446
• 70% own a personal computer
• 62% have accessed the Internet over the past 30 days

Demographics:
• 54% Male; 46% Female
• 60% are between the ages of 18-49
• 60% are between the ages of 25-54

New York DMA Viewer Gender/Age Distribution

Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).