Every day, every night, everywhere, viewers depend on CNN - for its coverage of breaking news and dynamic blend of debate and in-depth analysis. CNN’s respected family of journalists are uniquely positioned to put viewers in the center of the day’s biggest stories -- whenever and wherever they happen. This is CNN - the most trusted name in news.

CNN viewers are upscale:

• 76% are white collar, professional, managers
• 24% are more likely to hold a post-graduate degree
• Their median household income is $71,357
• 60% own their home
• 74% own a personal computer
• 66% have accessed the Internet the past 30 days
• 25% are more likely to have taken 3+ personal/vacation
   trips outside the U.S. over the past five years

CNN viewers are financially savvy and curious
about the world:

  
Professional Services Used by CNN viewers Past 12 months:
Index
Full-Service Stockbroker
144
Discount Stockbroker
128
Financial Planner
121
Investments CNN viewers have:
IMoney Market Funds
140
Mutual Funds
124
Second Home/Real Estate Property
133
Stock/Stock Options
127
Issue Read Past Week:
New York Magazine
128
The New Yorker
131
New York Times
137
Wall Street Journal
129
USA Today
152

Demographics:
• 52% Male; 48% Female
• 59% are between the ages of 25-54
• 57% are between the ages of 18-49

New York DMA Viewer Gender/Age Distribution


Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).
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