CNBC viewers are upscale, affluent and influential:

• 75% are white collar, professional, managers
• 16% are more likely to hold post-graduate degrees
• They have a median household income of $75,165
• 64% own their home
• 73% own a personal computer
• 66% have accessed the Internet during the past 30 days
• 41% are more likely to have used on-line services
  to access financial information
• 21% are more likely to have taken 3+ personal/vacation
  trips outside U.S. over the past five years

CNBC viewers are financially savvy and curious
about their world: