Animal Planet is the only channel where animals play
starring roles! Viewers of all ages tune in to find a lineup
of wildly entertaining shows for the whole family including adventure programs, real-life dramas, sports, movies, pet know-how, and the world’s most fascinating wildlife documentaries. Programming includes The Crocodile Hunter, Emergency Vets, Extreme Contact & ZooVenture.

Animal Planet viewers in the New York DMA are:
• 70% white collar, professional, managers
• Have a median income of $74,579
• 74% have a cat/dog or other household pet

Demographics:
• 50% Male; 50% Female
• Primary Demo: A18-49 (66%)
• Secondary Demo: A25-54 (63%)

New York DMA Viewer Gender/Age Distribution

 


Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).

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