A&E offers discerning viewers a unique blend of original programming featuring powerful mini-series, engaging documentaries, original movies, intriguing mysteries & popular original series.

A&E’s audience in the New York DMA is upscale:
• 73% are white collar, professional, managers
• 61% own their own home
• They have a median household income of $77,511

A&E’s audience is technologically savvy:
• 70% own a personal computer
• 62% accessed the Internet during the past 30 days

Demographics:
• 48% Male, 52% Female
• 58% are between the ages of 25-54
• 52% are between the ages of 18-49

New York DMA Viewer Gender/Age Distribution

 

Source: Scarborough, New York, NY (March '01- Feb. '02)
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).
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