Power up the effectiveness of your commercials with targeting 
  products no broadcast buy can match.

  With Adtag™, you’ll never have to settle for generic tags again.
  Using one commercial, you can simultaneously target specific
  geographic areas.

  Here’s how it works: Your commercial runs over the entire
  Interconnect at the same time. The first 25 seconds of the spot are
  the same everywhere, but through digital technology, the last five seconds
  are customized with tags localized for specific viewing areas. Now a commercial
  can really ring the register.

  Adcopy™ lets you target still another way. With one commercial
  execution, you can show different commercial content to different customers
  simultaneously. If your goal is to sell SUVs and mini-vans, you can run both
  spots on the same order at the same time— but each will target its specific
  customer universe. With these unique options, you minimize your waste
  while maximizing your total brand impact.