ABC Family is the destination for contemporary, quality,
family entertainment, targeting adults in primetime and kids and tweens in daytime. With innovative original series
and acquisitions, ABC Family appeals to the entire family.

ABC Family viewers in the New York DMA are:
 • 67% white collar, professional, managers
• Median household income: $61,385

ABC Family viewers spare no expense for their families!

  
Index Items Purchased by a Primary Decision Maker/Female:
Index
Large/Small Kitchen Appliances
114
Furniture
121
Personal Computer
120
Computer Software
123
Insurance
128
New Car
115

Demographics:
• 40% Male; 60% Female
• 66% are between the ages of 18-49
• 62% are between the ages of 25-54
Presence of Any Child by Age:
C6-11 121
C2-5 111
T12-17 130

New York DMA Viewer Gender/Age Distribution

Source: Scarborough, New York, NY (March '01- Feb. '02).
* 2001 Doublebase Mediamark Research, Base: New York Mediamarket (Subscribers Only).

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