HGTV

Love It or List It

Mondays at 8pm

When a house no longer feels like home, homeowners are left with a big financial and emotional question – renovate or sell it? Love It or List It helps fed-up homeowners decide.


HGTV brings viewers ideas, information, and inspiration from America’s leading homebuilders, decorators, gardeners and craft experts.   HGTV offers something for every interest, no matter what the viewer’s age or lifestyle.  They’ll always find exciting and entertaining new programs to keep them up-to-date on the latest trends.

Visit HGTV website →

HGTV Demographics

HGTV viewers in the New York DMA are upscale!

  • 41.1% have 4+ years of college
  • 37.2% are white collar, professional, managers
  • They have a median household income of $95,286
  • 73.7% own their home
  • 96.4% own a personal computer
  • 87.3% access the internet

 Demographics:

  • 35.9% Male; 64.1% Female
  • 54.5% are between the ages of 25-54
  • 57.8% are between the ages of 18-49
Source: Scarborough Research, Sept’10-Aug’11, New York DMA.

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