Follow the dramatic and often hilarious lives of newlywed couple Khloé Kardashian and her NBA-star husband, Lamar Odom, as they face the challenges all newlyweds encounter as well as challenges unique to their glamorous lives.

Bobby Flay and Giada De Laurentiis come out from behind the judges tables to square off with Alton Brown in a three way team competition to find the next Food Network Star.

NEW YORK, February xx, 2011 — The New York Interconnect (NYI), a partnership between Cablevision Systems Corp. (NYSE: CVC) and Comcast Spotlight, the advertising sales division of Comcast, today announced the ability to offer interactive advertising capabilities to 3.2 million digital subscribers in the New York DMA.  The availability of interactive requests for information (RFI) by a multiple-MSO Interconnect is an industry first, providing advertisers the opportunity to engage with consumers in the largest DMA in the county.

RFI allows advertisers to have an extended brand experience with a consumer by way of overlays on the bottom of a 30-second commercial: a familiar format made more powerful by this interactive capability. For example, a consumer can immediately respond to an ad by clicking his or her remote control in order to request a coupon or special offer, a sample, brochure or DVD. The advertiser is able to have a dialogue with the consumer about its brand and put products into the hands of interested consumers, while taking advantage of measurability provided to them by the MSO.

“Commercial spots that run across the New York Interconnect are now offering viewers an opportunity to engage with a 30-second ad and request more information about products and services,” said Ed Renicker, Executive Vice President and General Manager of NYI. “We have been providing our advertisers with this capability across Cablevision’s service area for some time and have seen great success. Now that the Comcast systems are RFI-enabled, the New York Interconnect is able to provide its clients with the means to achieve a deeper connection with their target audience than the traditional 30-second TV spot.”

Operating as a limited liability company with affiliates of Cablevision and Comcast as its principal members, NYI provides advertisers in the New York DMA with the ability to buy spot television across more than 65 of the most popular cable networks.  Advertisers can target demographic or geographic segment of the households that are reached via the Interconnect’s state-of-the-art fiber optic delivery system.

NYI offers a full breadth of products, from online opportunities including interactive banners, to long-form content with the ability to air two to five minutes of video across Cablevision and Comcast systems utilizing their advanced advertising platforms.

About the New York Interconnect

Established in 1993, the New York Interconnect today is the largest Interconnect in the country, with over 3.5 million households, and represents a partnership between Cablevision and Comcast. It is managed by Rainbow Advertising Sales Corporation (RASCO.). RASCO is the advertising division of Cablevision.

Press Contacts:
Charlstie Laytin Veith
Cablevision
516-803-2357
claytin@cablevision.com

Don Ciaramella
The Lippin Group
212-986-7080
don@lippingroup.com

The New York Interconnect (NYI) continues to grow with offerings now including new and innovative interactive products for use by regional advertisers and their agencies.  A full breadth of products are currently being offered from traditional :30 TV ads, online opportunities including interactive banners on Cablevision’s Optimum On-Line and Comcast.net and long form content with the ability to air 2-5 minutes of video across Cablevision and Comcast utilizing their interactive platform elements (i.e., Cablevision’s Market Showcase and Comcast Spotlight’s Searchlight VOD Advertising Platform).

The New York Interconnect, which for the past 10 years has been an LLC partnership between Cablevision and Comcast, provides advertisers in the New York DMA with the ability to buy spot television across more than 60 of the most popular cable networks.  Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via the New York Interconnect’s state-of-the-art fiber optic delivery system.

Both parties are committed to the continued success of the partnership and look forward to a new era of further cooperation and collaboration. “We are pleased to be continuing to work in concert with Comcast on the largest interconnect of its kind in the nation,” said David Kline, president of Rainbow Advertising Sales Corporation.  “Collectively we have provided the advertising community with the highest level of service as well as new and innovative advertising platforms that have offered marketers and their agencies with unique consumer engagement opportunities.”

Added David Kelly, Division Senior Vice President, Comcast Spotlight, “The New York Interconnect has raised the bar in the advertising sector year after year, and we look forward to continuing Comcast Spotlight’s successful partnership with Cablevision.  While creatively serving the needs of our existing clients, our goal is to also attract new ones based on the cutting edge products we have regularly introduced into the marketplace.”

“We have been extremely pleased to partner with the New York Interconnect over these past years, “ remarked said, Nancy Larkin, SVP Director of Local Television for Horizon Media.  “The ease of executing a media buy through one entity for the majority of the New York market has made our business, as well as our clients’ businesses, more streamlined.  With this continuing agreement between Cablevision and Comcast, we look forward to utilizing the new advertising products that are being launched across the two entities in this market.”

About the New York Interconnect

Established in 1993, the New York Interconnect today is the largest interconnect in the country, and represents a partnership between Cablevision and Comcast. The Executive Vice President/General Manager of NYI is Ed Renicker and it is managed by Rainbow Advertising Sales Corporation (RASCO.). RASCO is the advertising division of Cablevision and is the cable industry’s largest and most diverse advertising representation firm.

Press Contacts:
Charlstie Laytin Veith
Cablevision
516-803-2357
claytin@cablevision.com
Don Ciaramella
The Lippin Group
212-986-7080
don@lippingroup.com

The Pitch offers viewers an intense, gripping, never-before-seen glimpse inside America’s top ad agencies. From the producers of Undercover Boss.

When a house no longer feels like a home, homeowners are left with a big financial and emotional question – renovate or sell it?

Celebrity Chef Rocco DiSpirito’s exclusive New York City dinner parties will be dripping with famous and influential guests. So, what’s Rocco’s secret ingredient? Each week, he’s inviting a trio of highly skilled chefs to cook for a cash prize in this creative competition series.

High-Profile Event Presents the Interconnect’s Programming, Talent and Networks to New York’s Advertising Community

NEW YORK, Sept. 30 - The New York Interconnect hosts its first-ever Fall Preview Gala tonight at The Supper Club in New York City. The New York Interconnect, a partnership between Cablevision and Comcast, offers spot advertising on 40 cable networks across the operators’ combined 3.5 million-subscriber New York-area systems.

The high-profile evening, the first of its kind for any interconnect nationwide, is hosted by the New York Interconnect’s Senior Vice President and General Manager Ed Renicker and Vice President of Sales Denis Coleman. The event highlights the quality and quantity of programming on the New York Interconnect to an audience that includes New York media buyers, media planners and advertisers, along with Cablevision and Comcast executives.

With a focus on the breadth and depth of the Interconnect’s content, the presentation features segments highlighting genres of programming, including kids and family, lifestyles, movies, news, drama and comedy, sports, and specials. The climax to the evening is a show-stopping performance from special surprise musical guest Cyndi Lauper.

“The spot cable market has exhibited tremendous growth and tonight is a major step toward enhancing our profile in a way that reflects the bottom line success the business has enjoyed,” said Renicker. “Showcasing our diverse programming and networks dramatically illustrates the many compelling options we can provide for advertisers.”

Additional talent appearing at the Gala includes:

•  Isiah Thomas – MSG

•  Catherine Crier – Court TV

•  Gerri Willis – CNN

•  Rebecca Budig – WE’s “Full Frontal Fashion”

•  Neil Everett and Jeremy Shaap – ESPN

•  Jim Cantore – The Weather Channel

•  Mike Fratello – NBA Analyst on TNT

•  Jon Scott – Fox News Channel

•  Sherman Hemsley – TV Land

•  Annemarie Lucas and Mark MacDonald – Animal Planet’s “Animal Precinct”

•  Kurt Engle and Lita – WWE wrestlers on Spike TV

•  Tim Beggy – The History Channel’s “Guts to Bolts”

•  Ricky Ullman – ABC Family

•  Evan Farmer – TLC’s “While You Were Out”

•  Paul Gilmartin, Lisa Kushel and Claud Mann – TBS’ “Dinner and a Movie”

•  Daniel Sanjata – FX’s “Rescue Me”

•  AJ Hammer – Court TV’s “Hollywood Heat”

•  Dog, The Bounty Hunter – A&E

The New York Interconnect provides advertisers in the New York DMA with the ability to buy spot TV across the most popular cable networks. Advertisers can target any demographic or geographic segment while advertising on some of the most-watched programming on television today.

Established in 1993, the New York Interconnect today is the largest interconnect in the country, and represents a partnership between two leading cable companies, Cablevision and Comcast. The New York Interconnect is managed by Rainbow Advertising Sales Corporation (RASCO). RASCO is the advertising division of Rainbow Media Holdings, Inc. (RMHI) and is the cable industry’s largest and most diverse advertising representation firm. RMHI is a subsidiary of Cablevision Systems Corporation and NBC, and is at the forefront of innovation in cable programming.

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