DISNEY XD

Lab Rats

Monday Nights

When Fourteen-year old Leo moves in to a new “smart” home, he accidentally discovers his stepfather’s secret project in the underground Lab – three super-human Lab Rats with bionic powers! Adam, super-strong, Bree, super-fast, and Chase, super-smart, get their first taste of freedom from the Lab when Leo allows them to experience normal teenage life. As the Lab Rats try to blend in with other teens and keep their superpowers under wraps, they’re all in for new-found popularity, boundless adventures, and hilarious glitches!   


 

A kid’s life is all about accomplishing things and finding out what you can do, and Disney XD is a window into that world. Disney XD offers the best variety of Disney animation, toon movies and high energy adventure. It’s a place where kids have fun challenging themselves and discovering their strengths.

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Disney XD Demographics

Disney XD viewers in the New York DMA are:

  • 26.0% white collar, professional, managers
  • Median household income: $55,433
  • 25.8% have 4+ years of college
  • 40.7% own their home
  • 97.6% own a personal/home computer
  • 82.2% have accessed the internet past 30 days

Demographics

  • 48.8% Male; 51.2% Female
  • 85.3% are between the ages of 18-49
  • 66.7% are between the ages of 25-54
Source: Scarborough Research, Sept’10-Aug’11, New York DMA.

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