In an Industry First, Multi-MSO Interconnect Allowing Viewers the Ability to Request Brochures, Coupons and other Information by Clicking the Remote

NEW YORK, February xx, 2011 — The New York Interconnect (NYI), a partnership between Cablevision Systems Corp. (NYSE: CVC) and Comcast Spotlight, the advertising sales division of Comcast, today announced the ability to offer interactive advertising capabilities to 3.2 million digital subscribers in the New York DMA.  The availability of interactive requests for information (RFI) by a multiple-MSO Interconnect is an industry first, providing advertisers the opportunity to engage with consumers in the largest DMA in the county.

RFI allows advertisers to have an extended brand experience with a consumer by way of overlays on the bottom of a 30-second commercial: a familiar format made more powerful by this interactive capability. For example, a consumer can immediately respond to an ad by clicking his or her remote control in order to request a coupon or special offer, a sample, brochure or DVD. The advertiser is able to have a dialogue with the consumer about its brand and put products into the hands of interested consumers, while taking advantage of measurability provided to them by the MSO.

“Commercial spots that run across the New York Interconnect are now offering viewers an opportunity to engage with a 30-second ad and request more information about products and services,” said Ed Renicker, Executive Vice President and General Manager of NYI. “We have been providing our advertisers with this capability across Cablevision’s service area for some time and have seen great success. Now that the Comcast systems are RFI-enabled, the New York Interconnect is able to provide its clients with the means to achieve a deeper connection with their target audience than the traditional 30-second TV spot.”

Operating as a limited liability company with affiliates of Cablevision and Comcast as its principal members, NYI provides advertisers in the New York DMA with the ability to buy spot television across more than 65 of the most popular cable networks.  Advertisers can target demographic or geographic segment of the households that are reached via the Interconnect’s state-of-the-art fiber optic delivery system.

NYI offers a full breadth of products, from online opportunities including interactive banners, to long-form content with the ability to air two to five minutes of video across Cablevision and Comcast systems utilizing their advanced advertising platforms.

About the New York Interconnect

Established in 1993, the New York Interconnect today is the largest Interconnect in the country, with over 3.5 million households, and represents a partnership between Cablevision and Comcast. It is managed by Rainbow Advertising Sales Corporation (RASCO.). RASCO is the advertising division of Cablevision.

Press Contacts:
Charlstie Laytin Veith
Cablevision
516-803-2357
claytin@cablevision.com

Don Ciaramella
The Lippin Group
212-986-7080
don@lippingroup.com