ANIMAL PLANET

Tanked

Saturdays at 9pm

Following the antics of two brothers-in-law as they run the largest aquarium manufacturing company in the nation.


 

Animal Planet

brings the special human-animal connection to life every day. Inspired by the whoa, wow and wonder of the animal kingdom, the network sparks the imagination, generates excitement, inspires curiosity and learning in every home they reach.

Visit Animal Planet website →

ANIMAL PLANET Demographics

Animal Planet’s audience in the New York DMA is:

  • 26.3% have 4+ years of college
  • 22.3% white collar, professional, managers
  • Have a median household income of $59,970
  • 56.8% own their home
  • 61% more likely to be pet owners

Animal Planet viewers are technologically savvy:

  • 92.2% own a personal computer
  • 73.3% accessed the Internet past 30 days

 Demographics:

  • 48.4% Male; 51.6% Female
  • 54.3% are between the ages of 18-49
  • 57.4% are between the ages of 25-54
Source: Scarborough Research, Sept’10-Aug’11, New York DMA.

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