AdTag

With Adtag, you’ll never have to settle for generic tags again. Using one commercial, you can simultaneously target specific geographic areas.

Here’s how it works: Your commercial runs over the entire Interconnect at the same time. The first 25 seconds of the spot are the same everywhere, but through digital technology, the last 5 seconds are customized with tags localized for specific viewing areas.

AdCopy

Now you can tailor your ad content to different viewing audiences by automatically customizing video, audio, titling and music. This means that you can create and send hundreds of variations of a single campaign to different viewers with one media buy and without creating multiple spots. As a fully automated and streamlined process, this enhances advertiser’s ROI by reducing many of the costs associated with creating and distributing different versions of commercials while also providing more timely ads by allowing spots to be quickly updated or modified.

Consider how much more valuable your television campaign can be. With dynamically updated, automatically assembled television commercials, you can customize messages to test offers, rotate products, introduce promotions or drive consumers to specific locations. It’s an immediate way to gain message efficiency and effectiveness by making your marketing message more relevant to the consumer. Now you can be even closer to meeting your customers’ needs than ever before.